Study Shows 300% Premium to Print in Color

Share Article released its annual study of consumer and small to medium-sized business printers finding that printing in color can be 3 times as expensive.

Not only does it cost about three times as much to print pages in color announced today that it has completed its 2008 study of consumer and small to medium-sized business printers sold in the United States. With the largest independent database of printers, ink and toner cartridges across nearly every major printer brand, was in a unique position to analyze total ownership costs to spot overall general trends.

"Not only does it cost about three times as much to print pages in color," said Bob Crum, Director of U.S. Operations for, "but for larger printers used in medium-sized businesses, the cost can be five times as high."'s annual study analyzed the ink and toner replacement costs for printers for home, small and medium business uses. The study was conducted across 11 major manufacturer brands, and was based on the costs of printing 1,000 pages.

As "the independent printer comparison site," generated a great deal of interest in the online domain-name community when a team of Dutch entrepreneurs paid $800,000 in 2007 for the domain name and subsequently launched the printer cost comparison site in The Netherlands in 2008.

Since then, the company has steadily grown its business in The Netherlands, and made the strategic decision to enter the U.S. market in 2008. Since the U.S. launch in December 2008, has begun to attract thousands of unique visitors a day, and has registered more than 35 vendors as printer, ink and toner reselling partners.

"By offering more transparency into actual printer ownership costs for consumers and small businesses," said Crum, "we hope to be able to win the trust of our users. It's all about the user experience, and studies like this one help highlight the kinds of information we'd like our audience to know, especially in these tough economic times."

About is operated by, Inc. in San Jose, CA, and owned by Treasuron International, an independent resource in the online marketplace for printers and cartridges. Launched in 2008 with the aim of providing unbiased information on a wide range of printers and cartridges and presenting them in an objective way which enables accurate comparisons, currently features more than 4,500 printers and 1,600 cartridges in its database connected to authorized online retailers.

For more information please visit the website at


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Kimberly Carrillo
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