X-Rite Launches i1Defined Color Management Training, Personalizes Out-of-Box Usability for i1 Solutions at PhotoPlus Expo 07: World Color Leader X-Rite Introduces i1Defined Training within Digital Color Management Solutions at Booth 918

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X-Rite, Incorporated, the world leader in color management and color measurement solutions, launches X-Rite i1(R)Defined(TM) (http://www.xrite.com/aboutdefined) at PDN's PhotoPlus International Conference and Expo (PPE), October 18-20, in booth 918 at the Javits Convention Center in New York City.

i1Defined elevates the out-of-the-box experience

    "i1Defined elevates the out-of-the-box experience," states Iris Mangelschots, X-Rite Vice-President of Imaging & Media. "This is the first truly personalized training program bundled with color management solutions. i1 customers will easily find answers to their color questions through our flexible interactive training software. Purchasers of advanced i1 solutions will also receive personalized workflow coaching with a color expert." Read the full press release http://tinyurl.com/26e2jm

The all-new X-Rite i1Defined is two-tiered. The Flash-based X-Rite i1Experience is a user-controlled interactive training CD that now comes with every X-Rite i1 solutions. Through a unique humanized interface, users can choose the topics and pacing, learning color fundamentals, system basics, and digital workflow foundations in a customized and easy-to-understand way.

The second level, the X-Rite Personal Color Trainer (PCT), is one-on-one remote training with a color management expert. The trainer personalizes the hour-long web-based session around the customer, and can interact directly with the user's computer to address specific workflow issues. One PCT session is now included with i1Photo, i1Photo SG, i1Proof and i1XT bundles, with additional sessions available. Existing i1 customers will have access to i1PCT at special pricing through an X-Rite i1Defined loyalty promotion. For those who want further training, X-Rite offers engaging workshops and seminars that expand users' expertise to the next level.

"The goal of the all-new i1Defined is to improve overall user satisfaction, and help i1 customers realize a tangible ROI almost immediately," Mangelschots says.

About X-Rite

(NASDAQ: XRIT) X-Rite is the global leader in color management, offering hardware, software and services for measuring, formulating and matching color in a range of industries, including printing, packaging, photography, graphic design, and video. For information, visit http://www.xrite.com.

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Charle-John Cafiero
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