X-Rite Previews Workflow-Wide Innovations & Underscores Customer Commitment With Personalized Training-Bundled i1 Solutions at PMA08: Award-Winning Products by X-Rite & Revolutionary Approach To Color Understanding In Booth Q167/169

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Photo Marketing Association (PMA(R)) International Trade Show - X-Rite, Incorporated, (http://www.xrite.com) the world leader in color management and measurement technologies, deepens its commitment to photographers and creative imaging professionals with cutting-edge products at PMA 08, January 31 - February 2, 2008. Located in the Las Vegas Convention Center, South Hall, PMA is the leading annual photo trade show and convention for the industry.

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X-Rite i1Defined reflects our commitment to help our customers use our technology correctly in their chosen workflow right from the start. Our goal is to delight and engage them with an understanding of color that helps them realize a tangible ROI almost immediately

    X-Rite underscores customer service commitment for its current color management solutions in Booth Q167/169 for the run of the show. Journalists may preview both i1Photo and i1Defined at the media-only press event Sneak Peek, along with access to an X-Rite color expert.

The award-winning X-Rite i1Photo line now features X-Rite i1Defined - a personalized, approach to color: view video http://cache.xrite.com/Downloads/Video/pct.html

The Flash-based X-Rite i1Defined Interactive Training CD comes with every X-Rite i1 solution. X-Rite i1Defined Personal Color Trainer (PCT), an hour long, one-on-one remote training with a color management expert is included in addition to the CD with i1Photo, i1Photo SG, i1Proof and i1XT bundles, with additional sessions available.

"X-Rite i1Defined reflects our commitment to help our customers use our technology correctly in their chosen workflow right from the start. Our goal is to delight and engage them with an understanding of color that helps them realize a tangible ROI almost immediately," states Iris Mangelschots, X-Rite VP of Imaging and Media.

PMA 08 provides glimpses into the development pipeline of this worldwide color technology leader, which recently acquired PANTONE(R). A January 31 invitation-only press conference previews the latest workflow-based solutions for color excellence targeted to a broader creative market. For the invitation-only press preview event Press-Pass click here (http://www.cjcstrategists.com/resources/pma08/PressPass.pdf)

About X-Rite

(NASDAQ: XRIT) X-Rite is the global leader in color science and technology. X-Rite develops, manufactures, markets and supports innovative color management solutions including measurement systems, software, color standards and services. Our expertise helps users get color right the first time, every time. Visit http://www.xrite.com.

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Yaphet Murphy
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