4imprint Releases Color Choices Matter Blue PaperSM,
Podcast: A Look at Color Marketing and Consumer Behavior
OSHKOSH, Wis. (Business Wire EON/PRWEB ) November 21, 2008 --
The Color
Choices Matter Blue PaperSM and podcast have
been released by 4imprint.
According to the promotional products retailer, color has enhanced
products and is driving new business.
For decades, researchers have attempted to identify human preferences in
association with color. Results have varied by culture, age and decade,
but there’s no denying that individuals inherited certain learned color
associations. Color Choices Matter brings to light the
philosophy, research and practical uses of color and provides businesses
with a foundation for color selection and application.
“Customers have reacted positively to the expansion of color palates
with our products,” says Suzanne Worwoord, 4imprint’s vice president of
merchandising. “Color is helping them differentiate themselves from
their competitors, and it’s drawing attention to their products and
brand.”
While the color blue is still considered to be the most popular in the
United States, and around the world, other colors’ popularities rise and
fall. Orange, previously one of the most unpopular colors, is now riding
the trend waves, spotted in everything from rugs to appliances.
About 4imprint Blue PapersSM
4imprint Blue PapersSM are in-depth, how-to articles,
distributed to 4imprint customers to help their organizations succeed.
Accessible at www.4imprint.com/bluepapers,
Blue PapersSM have covered popular, cutting-edge topics such
as podcasting, online social media, search engine optimization (SEO) and
experiential marketing.
About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on
the London Stock Exchange, and serves more than 100,000 businesses with
its innovative promotional merchandise throughout the United States and
Canada. For more information, log on to www.4imprint.com.
See the original story at: http://eon.businesswire.com/releases/color_choices/choices_matter/prweb1654454.htm
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