Color Cosmetics: A Global Strategic Business Report
San Jose, California (PRWEB) March 22, 2010
The delineation between skin care and color cosmetics continues to fade, as consumers look beyond dynamic color, and luminescence effects of color cosmetics. Color cosmetic is a dynamic sector within the overall Cosmetics & Toiletries sector with several new products and brands being launched every year. Formulators are creating sophisticated products and delivery systems to offer multiple benefits such as moisturisation, UV protection, aging treatment, long-lasting effects, ease of use, and convenience. The color cosmetics market currently is inundated by new textures, formats and products that are allowing consumers to experiment with color like never before. Also, cosmetic products that include natural, and organic ingredients such as plant extracts, and vitamin E are rising in popularity. Given the ageing population and multicultural communities, it is imperative for color cosmetics manufacturers to accurately address the ever-changing consumers' needs to stay competitive in the market.
As stated by the new market research report on Color Cosmetics, Europe and Asia-Pacific collectively dominate the global color cosmetics market. Innovation is the name of the game in the mature facial make-up market, and manufacturers are responding by engineering new ingredients to create attractive new application opportunities. New age foundations have shied away from the use of heavy opaque pigments, to incorporate light-capturing crystals, such as mother-of-pearl, topaz, and rose quartz, in order to produce a perfect skin illusion, without the feel and look of makeup. Foundations have also become more closely allied with skin care product formulations. Generally, lipsticks appear to be weathering the recession better than many other color cosmetic categories, as shoppers tend to opt for less-expensive cosmetic products. Intense lip color, non-smudge wet look formulas, and colors enriched with vitamins A, C and E have proved to be popular. Manufacturers eyeing a gold mine of opportunity to pump their sales would need to combine shimmering, shiny textures, long-lasting formula, and caring properties, in a convenient stick form for easy application. Eye make-up is one of the fastest growing categories with lot of new battery operated mascaras providing volumizing and wet look features.
Key players dominating the marketplace include Amway Corporation, Avon Products Inc, Beiersdorf AG, Bourjois S.A.S., Chanel S.A, Coty Inc, Estée Lauder Companies Inc., Guerlain SA, Jiangsu Longliqi Group Co. Ltd, Kose Corporation, L'Oréal SA, Mary Kay Inc, Oriflame Cosmetics SA, Physicians Formula Holdings Inc, Procter & Gamble, Revlon Inc, and Shiseido Company Limited, among others.
The report titled "Color Cosmetics: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, product overview, product introductions/innovations, profiles of major players, and recent industry activity. The report analyzes market data and provides analytics in value terms for major geographic markets such as US, Japan, Europe, Asia-Pacific, and Rest of World. The study also analyzes the Color Cosmetics market by the following segments: Facial Products, Eye Products, Lip Products and Nail Products.
For more details about this market research report, please visit - http://www.strategyr.com/Color_Cosmetics_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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