DownEast Basics Selects Colorado for First New Store Opening in 2011

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High-style, low-price fashion retailer opens first new location of the year in Littleton, Colorado; celebrates with giveaway

We’re excited to make Denver our first new store location in 2011 and to offer its shoppers boutique-look fashions at a value price point.

DownEast Basics, a high-style, low-price fashion retailer that specializes in trendy fashions as well as modest clothing, will celebrate the opening of its Littleton, Colorado, store by offering the chance to win a shopping spree. The store, located at the Southwest Plaza Mall, is the first new opening of a DownEast retail location this year.

“As a former Denver resident, I’m familiar with the fun, family-oriented culture the metro area has to offer,” said Klane Murphy, CEO of DownEast. “We’re excited to make Denver our first new store location in 2011 and to offer its shoppers boutique-look fashions at a value price point.”

Denver Store Part of DownEast’s Western Expansion

Denver is the second-largest city in the Mountain West and Southwest after Phoenix, and according to Murphy it was a logical continuation of the brand’s expansion strategy in the Western United States. DownEast’s western expansion has included new stores in Wyoming, Nevada and California in the last 24 months. In Arizona, the brand has enjoyed such a surge in consumer demand that the Phoenix metro area now has a total of five DownEast locations.

“In the same way that we quickly grew our footprint in Arizona, we plan to open additional stores in the Denver market – especially if the Littleton store performs to our expectations,” said Murphy.

DownEast Offers “Shopping’s More Fun with Your Girlfriends” Giveaway

To celebrate the store opening, DownEast will offer shoppers a chance to enter a “Shopping’s More Fun with Your Girlfriends” giveaway that will run from Friday, March 4, to Friday, March 11, 2011. Customers will have the chance to register for the giveaway in person at the Southwest Plaza Mall location and also take advantage of other special grand-opening promotions. The giveaway will award one lucky winner a shopping experience valued at $200 and also present a $50 gift certificate to each of four friends selected by the winner. The winner does not have to be present at the time of the drawing on Saturday, March 12, to win.

For contest updates and apparel fashion news, local customers can join the DownEast Basics Facebook Fan Page. They can also follow the DownEast By Design blog ( for special insights from DownEast’s Product Development Team.

Visit the New DownEast Basics Store in Littleton

The new DownEast Basics store is in the Southwest Plaza Mall at 8501 West Bowles Avenue in Littleton, Colorado. It is located on the mall’s lower level next to Pac Sun and across from Buckle.

Amy Miley will manage the store’s staff of four. She began her retail career as a style consultant for Gap Inc. and most recently served as store manager for Blockbuster Video in Littleton.

About DownEast Basics

DownEast Basics ( offers high-design looks on a bargain basement budget for today’s cost-conscious yet fashionable consumer. The DownEast Basics clothing line features smart layering pieces and wardrobe enhancing garments so you can embrace the American classic look with your own sense of style.

Shop for cute tops, modest dresses and accessories for women and girls at

The fast-growing retailer operates nationally with its Basics line via its online store in addition to 42 locations throughout the West including Utah, Colorado, California, Idaho, Arizona, Washington, Nevada and Wyoming.


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Kathy Cabrera
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