IT is Critical to Retailer Revenue: Comm-Works Offers Holiday Rates for Emergency Response Services

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Comm-Works, a global technology integrator for multi-site organizations, is giving retailers and their IT departments the gift of emergency response services that are packaged (and priced) especially for the holiday shopping season.



“Holiday retail is a make-or-break for sales and reputation.”

As retailers build their sales strategies around experience-enhancing mobile apps and in-store mobile services, their IT staff encounters a greater threat to network overloads and malfunctions.

“With BYOD (Bring Your Own Device) becoming the norm, IT faces challenges and opportunities in meeting consumer and retailer expectations,” says Fritz Ebel, Comm-Works vice president of sales. “Holiday retail is a make-or-break for sales and reputation.”

The National Retail Federation forecasts a 3.5 percent increase in sales for the 2012 holiday season. However, losses due to technology failures can cost a retailer tens of thousands of dollars to figures exponentially greater depending on its size.

“Even minor glitches can result in faltering customer satisfaction, a failure to repeat business and significant dollars lost—making it imperative for store technology systems to function properly,” states Ebel.

In 2011, Comm-Works answered nearly 1,500 emergency tickets from October to December—an increase of 22 percent over non-holiday months. To help handle the increase in traffic on their networks and to their stores, Comm-Works provides a contingency plan for retailers in the event of urgent system issues. The 2012 package includes:

●    A 4-hour emergency response time;
●    5 hours of emergency service at standard service rates for any ticket placed from November 8, 2012, to January 4, 2013;
●    Access to a robust network of qualified technicians to handle frequent issues that arise during the holidays, including: circuit troubleshooting, point-of-sale and phone system outages, as well as network outages.

About Comm-Works
Leveraging its broad industry knowledge and global reach, Comm-Works acts as an extension of its clients to deliver scalable, consistent and high-quality technology solutions. Founded in 1995, Minneapolis-based Comm-Works provides LimITless PossibilitiesSM to organizations with an extensive array of technology needs, no matter what, when or where it’s needed. Learn more at

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Jacqui Olson

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