Putting to use ByReputation’s search engine optimization, local search directories, and content marketing, commercial insurance companies are pushing out this new marketing to get new customers.
(PRWEB) July 27, 2012
Putting to use ByReputation’s search engine optimization, local search directories, and content marketing, commercial insurance companies are pushing out this new marketing to get new customers. If you would like to get a free commercial insurance marketing consult from an expert, then please click on the link below:
Get a Free Commercial Insurance Marketing Consult
The search engine optimization marketing feature allows a commercial insurance company to promote their site ranking on the top search engines Google, Bling, and Yahoo. Looking at past sites statistics to identify search trends with keywords and phrases to find the highest conversion rate. Following this process is a search engine specialist which looks into the website to adjust the page factors with the largest part in the search algorithm. Off page optimization then begins with only white hat and penguin safe techniques.
With local search directories getting over 100 million hits a month on Yelp, Yahoo Local, Superpages, and Yellow book, potential commercial insurance customers look to these directories to find the best companies available to them. ByReputation uses this by putting all focus on only the top 30 directories, which allows the insurance company listing to rank higher than the competitors listings in the directory.
Content marketing in commercial insurance marketing service is the final step to its success. The focus of content marketing is the creation of blogs and articles for the insurance company. By updating blogs around two to three times a week, the articles can give new customers a good understanding of the work process for commercial insurance. This in turn also increases the domain’s overall Google freshness score which then increases their rankings in search results.