New Communications Tool Captures Members Attention and Increases Loyalty

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nSight Marketing, Inc. has created a unique member communications tool specifically for associations to deliver dynamic messages: Association One-on-One®. This personalized tool combines words and pictures to communicate to members and differentiate your message for greater impact. The video, delivered by e-mail, conveys clear, short messages dedicated to one important topic at a time - six times per year.

Connect with your members through their computers

Your members will feel connected, which will lead to increased loyalty and value of their membership.

One of an association's biggest challenges is to capture and keep members' attention. An easy, high-tech approach can overcome their "scan and toss" habits. nSight Marketing, Inc. has created a unique member communications tool specifically for associations to deliver dynamic messages: Association One-on-One®. This personalized tool combines words and pictures to communicate to members and differentiate your message for greater impact. The video, delivered by e-mail, conveys clear, short messages dedicated to one important topic at a time - six times per year.

Each video (or audio) message is based on the topics you chose, recorded right at your office. nSight will customize your video, provide links to your website, and deliver the message, then track views and call-to-action results. Using e-mail as a marketing and communication tool is extremely cost efficient, targetable, and measurable. E-mail delivered effectively and combined with the personal touch of seeing and hearing the association leaders directly, will make Association One-on-One® extremely compelling to members. Click here to see actual Association One-on-One® videos in action.

Research says people comprehend information better when it is delivered both in words and pictures. Deliver a persuasive pitch, introduce new members or leaders, or discuss an important initiative with Association One-on-One®. "This unique tool allows the Association Executive (AE), or Association President to have one-on-one conversations with the member -- about one important topic at a time," states Melynn Sight, president of nSight Marketing. "Your members will feel connected, which will lead to increased loyalty and value of their membership." Some examples of topics could include: welcome to new members, meet the incoming Association President, a year-in-review from the current Association President, meet your GAD, explaining RPAC, economic trends and market statistics, message to affiliates or commercial members, solicit new members or volunteers, and many more.

Association One-on-One® can be adapted to any business or industry when you want to use e-mail effectively to deliver a personalized message. Make Association One-on-One® a part of your 2009 communications and marketing plan. It's a cost effective way to get your members' attention. For more information or to subscribe, contact Melynn Sight, nSight Marketing at 913-261-9100 or visit the website at nsightmarketing.

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Melynn Sight

Melynn Sight

913-261-9100
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