Technology and Media Companies Partner to Tell the Jeremy Williams Story

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Endorphin Entertainment, FishEye Media and Crossvale, Inc. have partnered to communicate the inspiring story of Greenville High School football coach Jeremy Williams, the 2010 NHSCA Coach of the Year who has ALS (Lou Gehrig’s disease), on the Web and through the documentary film "Season of a Lifetime, The Jeremy Williams Story". Williams' story has been featured in ABC's "Extreme Makeover: Home Edition", the Atlanta Journal Constitution, the Christian site, and CBS Sports'

The production team feels blessed to be a part of this man's life and hopes that we can tell his story in a way that will make his community, his friends and his family proud.

Jeremy Williams is the head football coach for the Greenville High School Patriots in a Georgia town of fewer than 1,000 people. In 2008, Williams was diagnosed with ALS, or Lou Gehrig's disease - an incurable disease of the nerve cells in the brain and spinal cord that control voluntary muscle movements. In 2009, as Coach Williams' disease started to really take effect, the Patriots, inspired by their Coach's dignity and will to live, went undefeated in the regular season, losing in the second round of the playoffs. The success of the football team seemed to bring this small town together. A town once divided amongst racial lines now cheers for one team, and one coach.

Although he can no longer stand on the sidelines and his health has deteriorated quicker than he had hoped, Coach Williams is determined to lead his team. The table is set for another dream season. Greenville believes its Patriots can be crowned state champions, their hopes and dreams focused not on a trophy but on a coach.

Williams' inspirational last season is being captured by Endorphin Entertainment and FishEye Media in a documentary film: "Season of a Lifetime, The Jeremy Williams Story". The Patriots and Williams season unfolds on the Season of a Lifetime website, developed and hosted by Crossvale, Inc.

Endorphin, FishEye and Crossvale are collaborating to present the football team's progress and the film's production on the website. Additionally, the Season of a Lifetime website provides a synopsis of Williams' life and accomplishments, film trailers and blogs.

"Season of a Lifetime" director Rick Cohen, who is President of Endorphin Entertainment, stated "the production team feels blessed to be a part of this man's life and hopes that we can tell his story in a way that will make his community, his friends and his family proud."

For one so afflicted, Williams is absolutely unquestioning in his faith. His office walls feature numerous handwritten Bible quotations. He provides unwavering determination and motivation to his team, family and entire community in the face of adversity.

Williams' story was told on the ABC television series "Extreme Makeover: Home Edition." Hundreds of local volunteers built a new home for the Williams family. The end result is Jeremy can now make the most of his time with his family and his son Jacob, who lives with Spina Bifida, can grow up comfortably and independently. In addition, the Greenville High School Field House and the Patriots' locker and weight rooms got extensive overhauls.

Crossvale President Jason Sharp stated "we were honored to develop a website to tell Jeremy Williams' story." He added "such an inspiring story that captures the hearts and minds of America needs to be shared."

About Crossvale

Crossvale, Inc. is a professional services firm singularly focused on helping their clients maximize the performance of their people, processes and technologies by providing tailored integration, automation and portal solutions that deliver results. Crossvale deploys solutions on Drupal, enterprise JAVA & PHP, Oracle and Software AG platforms. The Company infuses its technical capabilities with industry best practices in support of Human Resources, Banking and Government enterprises.

About Endorphin Entertainment

Endorphin Entertainment, Inc. is a video production company that specializes in documentary style filmmaking within the sports genre. Its 2009 film, "Faded Glory" took home five audience awards on the film festival tour. "Faded Glory" received both a domestic distribution deal from NEHST Studios and an international distribution deal from Forward Entertainment in 2010. Their second film, "And the Lord said...Smack ‘em in the Mouth!" was shown on PBS between the Georgia High School Football championship games and is currently playing in the "shorts" category in film festivals around the country.

About FishEye Media

FishEye Media Productions, Inc. is one of the event industry's finest full service event production companies. With a strong foundation of excellent communication, sharp problem solving skills, astounding creative abilities, and wholesale costs, our team invites you to enjoy what we call the "FishEye Experience," which means a true partnership focused on adding value to your event, video, or marketing efforts. At FishEye Media Productions, Inc., our top priority is YOU and ensuring your message is creative, coherent, captivating and well received by your intended audience.


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Lori Rains
Crossvale, Inc.
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