WD-40 Company Seeks User Input to Add to Favorite Uses List: Company Asks WD-40 Users to Expand Their List of 2,000 Favorite Uses

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After years of input from thousands of WD-40 fans around the world on their favorite uses for the product, WD-40 Company is giving consumers the chance to help expand its official list of 2,000 uses with their suggestions.

BusinessWire

BusinessWire

When we first conducted the Search for 2,000 uses, we weren't even sure we'd get all the way to 2,000

    WD-40 Company developed its official list seven years ago by asking consumers to submit their favorite uses. After choosing from more than 300,000 submissions, the list was born. Since that time, people have had access to the list through the WD-40 Fan Club, and WD-40 Company still sees a constant flow of uses coming from its users - true fans of the brand - who want to see their uses make it onto the official list.

Now is their chance. From now until May 15, WD-40 Company is encouraging consumers to send in (via e-mail) their most creative and innovative uses for WD-40. One unique twist on this iteration of the search for uses: this time, WD-40 Company wants consumers to share which of WD-40's five delivery systems makes their use easiest so that other users can learn from them.

"When we first conducted the Search for 2,000 uses, we weren't even sure we'd get all the way to 2,000," said Garry Ridge, CEO of WD-40 Company. "When we received more than 300,000 entries - and read the words of adoration and reverence folks used to describe the product - we realized our consumers were a fanatical group. This fervent following has resulted in a constant flow of suggestions on ways to use WD-40, and that correspondence is why we're giving folks the opportunity to add their uses to our official list."

Consumers can choose from WD-40's five delivery systems: the WD-40 No-Mess Pen, the company's newest introduction that allows consumers to use the product while on the run with less mess, no overspray and a lower odor; the WD-40 Smart Straw - a WD-40 can with a permanently attached straw - that ensures consumers will never lose the straw again; WD-40 aerosol, which is the traditional delivery format; WD-40 bulk/non-aerosol, which is offered in gallon and 55-gallon containers and typically applied using spray bottles for larger jobs; and the WD-40 Big Blast, which offers a wider spray pattern and larger can size for jobs that require a larger amount of WD-40.

The entries that are selected will be added to the official list and featured in communication to the WD-40 Fan Club, on the company's Web site and in media materials.

Entries can be submitted online at http://www.wd40.com/uses.

WD-40 Company, with headquarters in San Diego, is a global consumer products company dedicated to building brand equities that are first or second choice in their respective categories. The company will leverage and build the brand fortress of WD-40 Company by developing and acquiring brands that deliver a unique high value to end users and that can be distributed across multiple trade channels in one or more areas of the world. WD-40 Company produces multi-purpose lubricants, WD-40(R), and 3-IN-ONE(R), the Lava(R) and Solvol(R) brands of heavy-duty hand cleaners, and household products 2000 Flushes(R), X-14(R), Carpet Fresh(R), Spot Shot(R) and 1001(R). WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $286.9 million in fiscal 2006. Additional information about WD-40 Company can be obtained online at http://www.wd40.com.

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Jesse Lovejoy
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