CompareMyMobile See 426.97 Percent Trade-in Valuation Surge as Apple Fans Rush to Get New iPad Mini and iPad Air

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Leading gadget recycling comparison site CompareMyMobile says that Apple is set to storm the tablet trade-in market with the release of this year’s flagship iPad models.

Apple's new iPad Mini and iPad Air reveal has had quite the impact on the tablet trade-in market

iPad tablets are currently holding their value well, only losing 1.83 percent of their trade-in value in the last 90 days.

Following the reveal of Apple’s new iPad Mini and iPad Air:

  •     Overall Apple iPad trade-ins rise by 190.06 percent, while valuations see a 293.12 percent spike following big reveal
  •     iPad 3 sees 426.97 percent surge in valuations on iPad reveal day
  •     iPad 2 Wi-Fi 16GB is the most popular traded-in model as people upgrade to the latest device
  •     iPad Mini 16GB is the most popular tablet for valuations on reveal day
  •     Consumers can get up to £352 for an old iPad model
  •     Consumers can earn up to 180 GBP extra by comparing online trade-in prices on
  •     iPad tablets only lost 1.83 percent of trade-in value in 90 days

Leading gadget recycling comparison website CompareMyMobile has seen a huge 190.06 percent per cent surge in Apple iPad trade-ins following the big reveal of the iPad Air and iPad Mini with Retina display on 22nd October, as people prepare to upgrade to the latest in tablet technology.

Apple’s iPad 2 Wi-Fi 16GB is the top iPad being traded-in – making up 11.7 percent of all tablet trade-ins on the site.

Top iPads being traded-in:
1.    Apple iPad 2 Wi-Fi 16GB – 11.7 percent*
2.    Apple iPad 2 Wi-Fi + 3G 16GB – 6.1 percent*
3.    Apple iPad 3 Wi-Fi 16GB – 5.4 percent*
4.    Apple iPad Wi-Fi 16GB – 4.6 percent*
5.    Apple iPad Mini 16GB Wi-Fi – 4.3 percent*

*Percent of all tablets traded-in on CompareMyMobile – according to data collected by the site on 23/10/2013

Following the unveiling of the new tablet devices, iPad model valuations on the site soared too, with the iPad 3 seeing an average rise of 426.97 percent in valuations on the day of Apple’s big reveal event. Overall iPad valuations saw a 293.12 percent spike.

Average percentage increase in iPad valuations:

iPad: 244.36 percent*
iPad 2: 327.19 percent*
iPad 3: 426.97 percent*
iPad 4: 296.79 percent*
iPad Mini: 170.3 percent*

*Average rise in iPad model valuations on the 22/10/2013 according to data from CompareMyMobile

This rise in trade-ins and valuations means that Apple continue to dominate the tablet trade-in market, with a market share of 68.5 percent.

Top tablet brands being traded-in:

Apple: 68.5 percent*
Samsung: 12 percent*
Google: 10.7 percent*
BlackBerry: 3.7 percent*
Amazon: 2.6 percent*
Archos: 0.6 percent*

*Tablet brand trade-in market share according to site data collected from on 23/10/2013

Based on data collected by CompareMyMobile around the release of the iPad 4 and original iPad Mini last year, the site believe that consumers need to trade-in old devices quickly. Following the release of the devices on 2nd November 2012, iPad models saw a drop of up to 11.11 percent in trade-in value, due to the huge number of iPad tablets being sent into recyclers.

Top five Apple iPad models that lost value following the reveal of the iPad 4:

iPad 3 Wi-Fi 4G 32GB – 11.11 percent*
iPad WiFi 64GB – 10.18 percent*
iPad Wi-Fi 32GB – 6.9 percent*
iPad 2 Wi-Fi + 3G 64GB – 5.36 percent*
iPad 3 Wi-Fi 16GB – 3.85 percent*

*Percentage value lost between before the reveal to two weeks following the release, according to site data from

This was a price loss of up to 40 GBP on existing models, within less than a month of the reveal of the iPad 4.

The site believe this set of events could occur again this year, as a swarm of consumers upgrade to the latest Apple iPad devices. UK recyclers are forced to reduce the price offered for these tablets in order to cope with recycling exit routes.

CompareMyMobile advises consumers to start comparing trade-in prices now to avoid losing money – as iPad tablets are currently holding their value well, only losing 1.83 percent of their trade-in value in the last 90 days.

Current prices of the top 5 iPad models holding their value the most:

Apple iPad 2 WiFi + 3G 64GB - £245
Apple iPad 2 WiFi 64GB – £222
Apple iPad Wi-Fi + 3G 64GB - £142
Apple iPad 3 Wi-Fi 4G 16GB - £233
Apple iPad 2 Wi-Fi 32GB - £194

*According to live prices taken from CompareMyMobile on 23/10/2013

CompareMyMobile say that most UK recycling companies featured on the site will guarantee your quoted price for up to 14 days, so by using the website or iOS/Android app to track trade-in prices – consumers can ensure they get the best possible price for an old device.


Founded in 2009, is the UK's #1 source for independent mobile phone, tablet, sat nav, laptop, iPad, iPod and games console recycling price comparison. It delivers customers confidence in making the difficult decision of where to recycle their old phone safely and for the most money. is 100 percent impartial, comparing prices from more than 40 recycling stores.

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Ashley Turner
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