How Compass Edge Helps Independent Hotels In Asia To Compete With Big Brands In The E-World

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Compass Edge (http://www.compass-edge.com), a consultative service provider has expanded its products and services offering to include mobile apps, social media set up and monitoring, video filming and corporate blogging tools to independent hotels, small and medium hotel chains in Asia. This will enhance the online experience for travelers to book non big-branded hotels and now these independent hotels can compete on a level playing field with the big brands!

Compass Edge Hotel Online Solutions

We see a positive correlation between reservation revenue and hotels that are more engaging in its online channels." Chantel Choa, Director of Compass Edge, reported. "Online is definitely the best way for independent hotels to compete with big brands...

Compass Edge (http://www.compass-edge.com), a consultative service provider has expanded its products and services offering to include mobile apps, social media set up and monitoring, video filming and corporate blogging tools to independent hotels, small and medium hotel chains in Asia. This will enhance the online experience for travelers to book non big-branded hotels and now these independent hotels can compete on a level playing field with the big brands!

It is interesting to note that with today’s technology, an independent hotel can do as much as any big brands in the electronic distribution world. Independent hotels can invite as many “friends” to become fans of its Facebook page, it can provide daily specials over Twitter, it can upload videos to YouTube, it can blog at Blogger or any blogging platforms, it can create mobile site and iPhone app… opportunities are endless. And the good news is, there is minimal hard cost in doing all of the above. However, the challenge for independent hotels is lack of resources and technical knowhow to catch up in these social media and electronic distribution and marketing initiatives. This is how Compass Edge comes to the picture to fill the gaps for independent hotels in Asia to push forward these initiatives for incremental revenue and online awareness.

“There is so much creative stuff an independent hotel can do online now but sometimes it may cause distraction. There are still independent hotels out there without instant internet booking engine. There are still hotels that have not uploaded photos for each room type for up-selling opportunities. There are still properties not loading promotional packages or last minute specials on their own websites. There are still a lot of hotels not streamlining the online booking process and took more than a few necessary clicks to complete a booking. At Compass Edge, a consultative service provider, we work with our hotel clients to get the basics right first. We provide the most advance web booking engine and handle the implementation to make sure all opportunities available are utilized. Then, we provide additional tools to independent hotels according to their needs.”

Additional products and services include channel management tool that saves hotels time and lower the chance of updating error to update dozens of online portals in a single platform, revenue management system that provides forecasting and recommendations on revenue optimization opportunities, GDS connectivity for independent hotels that want to expand its presence beyond the web to travel agencies and onward distribution, SEO (search engine optimization), SEM that help drives traffic to hotels own website and now with mobile application, video filming, social media set up and meeting venue booking engine that offers a complete online solution for an independent hotel or small to medium hotel chains. Compass Edge is also the only service provider that can provide SAP ERP solution for hotels in Asia to integrate all business units to one platform. For a complete listing, please refer to Compass Edge Solutions.

“The booking behavior of travelers is definitely changing. We see a positive correlation between reservation revenue and hotels that are more engaging in its online channels." Chantel Choa, Director of Compass Edge, reported. "Online is definitely the best way for independent hotels to compete with big brands and they got an advantage as they can be as “creative” as they want to be without any branding restrictions. We are really excited to work along side with our hotel clients to make big wins here.”

For a list of winning hotel partners of Compass Edge, please see Compass Edge Clients.

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Anita Chan
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