(PRWEB) June 29, 2012
There are many ways to gain intelligence on what your competitors are doing. Setting up Google Alerts on your competitor’s company name will keep you up to date with how the media perceives them, Consumer surveys to rate how your products compare to others out there is another, and speaking to their reps at trade shows to gain a feeling on where the company is aiming to go in the future is another option.
But really all that tells you is how well they market their company, which can be great, but what if you want to know how your product stacks up to theirs at a true performance and quality level, a way that produces data and results that you can actually use to improve your product and get ahead of the competition? The answer is probably something that you have not considered before, a chemical analysis laboratory, specifically a deformulation laboratory.
These laboratories can deformulate a product which is essentially chemical reverse engineering services being performed on of a product. For many manufactures there is always a product out there that shines brighter, smells better, lasts longer, cleans easier, etc. From food, pharmaceutical, cosmetic and cleaning manufactures there is always that product that just seems to perform better. What many don’t realize is that they can take a sample of their product and another from their competitor and have it analyzed at a true in-depth chemical level.
This analysis will show not only the major and minor ingredients within the products but also which ingredients are the active ones that give it that extra performance boost that your product may be lacking. Sometimes these analyses even show that what another company is marketing their product as is not entirely true, and that it does not contain the proper formulation to perform as marketed.
While you’re having a laboratory identify at a chemical level the strengths and weaknesses of each product and why each of these conditions exist you can even have them reformulate your existing product to tweak it into that better preforming and longer lasting product that will give your company that extra push it needs to get and stay ahead of the competition. Many of these laboratories keep up with the ever changing wants of consumers and can even preform eco-friendly reformulations to help you reach out to new markets that were previously out of reach.
In conclusion, deformulation services means performing an in depth analysis of both yours and a competitor’s product and after identifying the strengths and weaknesses and the reasons behind the differences in each product, a chemical analysis laboratory can help you reformulate your product into a more marketable and better preforming version of itself. This will provide you with a truly in depth competitive analysis that is actually useable to gain fast results.