This special coverage illustrates the ongoing mandate of SoftwareCEO to help the software industry flourish, even through difficult circumstances like the current downturn
Oakbrook Terrace, Ill. (Vocus) December 10, 2008
Software executives looking for help during the current economic downtown have a new resource at their fingertips through SoftwareCEO, the world's largest online community of software executives.
SoftwareCEO has published a special editorial package with more than 35 practical tips on how to "recession-proof" any software firm. This multimedia package combines comprehensive articles and audio interviews with leading software executives, along with links to more than 20 external resources, presentations and research reports.
The editorial package focuses on four key areas of any software business: finance, operations, sales, and marketing; and offers some compelling suggestions, including:
- Forget about an IPO or getting venture capital any time soon.
- Instead of a lump-sum payment, offer monthly or quarterly subscription pricing.
- Offer financing for software through HP, IBM, or Microsoft financing programs.
- Use the recession to weed out weak employees.
- Move up the food chain to senior executives who still have budget.
- Dump lists of features and benefits and ROI calculators; and focus on the prospect's pain.
- Shift trade show dollars to more effective tactics, like (surprise!) direct mail.
- Invest more in public relations and social networking, but don't pretend to be something you're not.
- When you lose a deal, hire the salesperson that beat out your team.
- If you have the resources, think about strategic acquisitions.
This special content is available free to all visitors to the SoftwareCEO.com website from December 9, 2008 through January 6, 2009. This is twice as long as any editorial content is normally available before being archived.
"This special coverage illustrates the ongoing mandate of SoftwareCEO to help the software industry flourish, even through difficult circumstances like the current downturn," said Robert Biddle, publisher of SoftwareCEO. "Our mission is to provide our industry with the world's best editorial content, online forums, useful downloads, and educational classes through Software University. Our 41,000-plus members are committed to making it through the recession, and we're committed to helping them."
SoftwareCEO also will offer a special panel discussion titled "Recession-Proof Your Software" from 9 - 10:30 a.m. PST Thursday, December 11. For more information, visit http://www.softwareceo.com.
SoftwareCEO is a resource-packed electronic newsletter and web portal built by software executives, for software executives. It's the software industry's "Page One" for information and advice on software marketing, software sales, software business, software pricing and financing, and software services. For more information, visit http://www.softwareceo.com.
The Computing Technology Industry Association (CompTIA) is the voice of the world's information technology (IT) industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications, and public policy advocacy. For more information, please visit http://www.comptia.org.
Director, Corporate Communications