CompUSA Increases Foothold with Small and Medium Businesses: Company Expands Product Portfolio and Rolls Out New Initiatives to Serve SMB Customers

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CompUSA's aggressive strategy to claim the small and medium business market is making an impact. CompUSA today announced it has successfully implemented key initiatives as part of its plan to be the electronics retail leader for small and medium businesses. CompUSA is focusing on serving its business customers with a new area in its stores, expanded product selection, highly skilled technicians, free technology seminars, and enhanced customer communications. In addition, Bob Sayewitz has joined CompUSA to operate its business sales and services and oversee the implementation of the company's small and medium business strategy.

We are determined to be the leading electronics retailer for small for medium businesses and our recent achievements demonstrate our commitment to this vision.

    "Earlier this year CompUSA embarked on the most aggressive business strategy in the company's history to focus on its core customers that include the tech enthusiast, educated professional and small and medium business. While it's early in the game, our hard work and commitment is paying off," said Roman Ross, president and CEO, CompUSA. "We are determined to be the leading electronics retailer for small for medium businesses and our recent achievements demonstrate our commitment to this vision."

CompUSA is creating a designated section in its stores specifically for small and medium businesses. The new areas will feature business solutions so customers can experience products first-hand and better understand how the technology will meet their needs.

"We want to provide businesses with a place where they can see and experience products designed for their needs. We feel this is a great value add to the marketplace," said Ross.

CompUSA has made more products available to its small business customers, with more than 250,000 products available at from key manufacturers such as HP, Microsoft, Apple and Lenovo. Additionally, the company is offering products such as network attached storage, VoIP phone systems, smart phones for businesses, video surveillance and audio conferencing systems. It is also offering more commercial products, such as higher end networking routers and switches, servers, commercial-grade laptops, desktops and workstations, digital signage and POS systems.

CompUSA recently conducted comprehensive technical training for its business services representatives, investing more in technology education than ever in the company's history. The higher level of training ensures business customers can receive the level of consulting they need to excel in today's competitive environment. In addition, the company is reaching out to more small and medium businesses with an integrated marketing campaign that includes direct mail, catalogs and targeted print and online advertising campaigns.

CompUSA recently appointed Bob Sayewitz to lead the company's business sales and services. Sayewitz brings a unique skill set to CompUSA because he has been on the front lines finding technology solutions for small and medium businesses. Having previously worked for CompUSA for 13 years, Sayewitz is returning to the company after his role as president and founder of Command Solutions, created to provide technical service and support to small and medium businesses in the Dallas - Fort Worth area.

"I am very excited about Bob's addition to the team. Bob has exceptional experience in improving sales force execution, strategic alignment and knowledge in this core area of business," said Ross. "CompUSA will win in the SMB space and Bob is a critical component to that strategy."

CompUSA's recent business services initiatives build on the company's history in serving small and medium business customers. In 2006, CompUSA became the first retailer to offer volume licensing to be transacted at retail, with the early availability of Microsoft Windows Vista Business for business customers. In April, through its partnership with Microsoft, CompUSA launched a first-of-its-kind program, CompUSA TechPro Business Providers, which connects CompUSA customers with local technology providers who are Microsoft Small Business Specialists and can provide reliable technical service and support. Most recently, CompUSA launched free "Put Technology to Work" seminars designed for small businesses with 1-19 employees and medium-sized businesses with 20-100 employees. The free seminars take place in training centers at CompUSA stores nationwide. Information about upcoming events is available at or by visiting a local store.

About CompUSA

CompUSA Inc., a Dallas-based company, is one of the nation's leading retailers and business resellers of technology products and services, including computers, notebooks, software, games, electronics and more.

CompUSA operates 103 locations in 68 markets in 39 states across the nation and in Puerto Rico. In addition, CompUSA's Web site,, offers an assortment of more than 80,000 items.

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Jessica Nunez
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