Most Popular Concrete Flooring Color Revealed

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Using website statistics and visitor search trends, The Concrete Network has identified the most popular color for concrete flooring. Explore the appeal in choosing brown concrete floor finishes, view sample floor photos and more.

Retail concrete floor featuring a beautiful brown hue. Photo: J Hall Design

Concrete floors have come a long way from the dull, grey surfaces they were once known for. However, even with the numerous coloring options available, website search trends on reveal the most popular concrete flooring color choice among consumers—brown. New information now available explains reasons for this phenomenon and offers photos of beautiful floors featuring rich brown hues.

Brown may be a surprising choice, especially with the array of coloring options now available for concrete floors, from bold reds and yellows to vibrant blues and greens. Based on popularity ranking statistics collected from The Concrete Network's photo gallery, concrete floors colored in warm, natural hues were the most often viewed images.

The Concrete Network gives three insights into why this may be the case:
1. The use of warm, earth-tones on concrete floors enhances concrete’s natural and organic qualities, creating an inviting ambiance in any room.
2. Brown floors have the ability to hide dirt, making dust, lint and other debris look less apparent to the naked eye.
3. Neutral, muted floor colors, like brown, allow consumers to be more extravagant in their decorating choices. Brown floors can complement many interior decorating styles.

For more information on concrete flooring including color and finishing options, visit

Established in 1999, The Concrete Network’s purpose is to educate consumers, builders, and contractors on popular decorative techniques and applications. These include stamped concrete, stained concrete floors, concrete countertops, polished concrete, and much more. Over 11 million people visited in 2009 to research, get ideas and to find a contractor.

The site excels at connecting buyers with local concrete contractors in their area through its Find a Contractor service. The service provides visitors with a list of decorative concrete contractors throughout the U.S. and Canada, and is fully searchable by more than 20 types of decorative concrete work in over 200 regional areas throughout North America.

Article photo courtesy of J Hall Design in Jeffersonville, IN. Attached photo courtesy of General Concrete Finishers in Moose Jaw, SK.


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Jim Peterson
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