San Jose, CA (Vocus) August 12, 2010
Social marketing programs and public health campaigns promoting greater awareness, commercial advertising, expanded distribution channels, and use of condoms by unconventional users such as gays have resulted in an unprecedented increase in sales of condoms globally. Condoms play a key role in the control of sexually transmitted diseases (STDs), preventing unwanted pregnancies and enabling family planning. The market for condoms remained unaffected by the global economic recession. Infact, unlike several other products, sales of condoms, in fact, recorded positive growth, with couples postponing plans to have children, and preferring to stay indoors and experience memorable moments together. Durex, Trojan, Beyond Seven Condoms, are the few of the most widely purchased male condoms globally. Female Condom 2 (FC2) is the leading nitrile polymer female condom available.
Europe represents the largest market for condoms in terms of value, accounting for about 25% share of the global market, as stated by the new market research report on Condoms. In terms of volume, Asia-Pacific dominates owing to the huge population, growing public awareness, and increased governmental support. Asia-Pacific market for condoms is forecast to register the fastest growth, both in value and volume terms, and is likely grow at a compounded annual growth rate of more than 6.0% value-wise during the years 2007 through 2015. In majority of under-developed regions, there still prevails a high degree of ignorance pertaining to knowledge and correct use of condoms. Several organizations, throughout the world, are therefore taking up aggressive social marketing across all commercial and professional media.
The condoms market, of late, has opened up to the introduction of new pleasure-oriented condoms, in contrast to conventional condoms such as latex rubber, polyurethane, lambskin, lubricated, and spermicidal types of condoms. Other noteworthy market trends include launch of thinner condoms, increased focus on younger generation and women, use of nitrile polymer for female condoms, innovative packaging and labeling of condoms, and line extensions. Global distribution of Female condoms is growing gradually, with market availability of low cost female condoms - FC2. In 2008, approximately 34.8 million female condoms were distributed worldwide through public sector health organizations in around 93 countries. This figure is expected to inflate in the coming years with increased accessibility to cost-effective female condoms. Sales of female condoms in the US alone are forecast to increase at a CAGR of more than 9.0% in volume terms during the period 2007-2015.
Distribution-wise, condoms are increasingly being picked up from self-service counters available at drug stores, supermarkets, and more specifically online. Internet is catching the fervor of users who prefer to buy condoms discreetly. Internet is also widely being used as a forum for the distribution of educational literature and condom samples, in addition to providing encouragement for safer sex.
Key players profiled in the report include Ansell Ltd., Church & Dwight Co. Inc., Condomi Health International, The Female Health Co., Fuji Latex Co., Okamoto Corp., SSL International Plc., among others.
The report titled “Condoms: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the condoms market, current market trends, growth drivers, new product introductions/innovations, recent industry activity, and focus on major and niche global as well as regional market participants. The study analyzes market data and analytics in both value and volume terms for global as well as regional markets including the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Market analytics for the United States, Canada, Japan, France, Germany, Italy, and Rest of European markets are broken down further by Male and Female condoms.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Condoms_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
Global Industry Analysts, Inc.
Web Site http://www.StrategyR.com/