–- A Powerful Marketing Tool For Condos

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The Premier Platform - Marketing real estate is a tricky scenario. With so many units on the market, strategy is key. Realtors are currently spending three-times as much money on advertising to sell a single unit than they were just one year ago. The question is where to spend the ad dollars. Print, radio, outdoor ads, and television certainly have their place, but the Internet may very well be the best bet for real estate.

Close to eighty percent of all people who are looking for a new condo go to the Internet first

Online real estate advertising is currently a $1.8 billion a year market, with experts predicting an increase to over $3 billion within the next few years. “Close to eighty percent of all people who are looking for a new condo go to the Internet first,” said Michael Ledwitz, president of, one of the most powerful Internet sites for marketing condos. Many people were aware of The Condo Company Inc. as a real estate brokerage firm that specialized in condos, but that scenario has changed. The Condo Company has ceased to exist as a brokerage and is now open to one and all. “We built this powerful marketing tool that has become too large for a single brokerage,” said Ledwitz. “I believe there is a greater opportunity for growth by opening the platform to the entire real estate community. Now, instead of competing with brokers, I am embracing them.”

Ledwitz and partner Jay Daignault, the young and talented tech mastermind that has been nurturing since its infancy, have powered their Internet platform to a national level. “The advantage of online advertising over traditional mediums is that buyers are actively searching for your product,” said Daignault. “With other forms of marketing, products are projected to the consumer without their active involvement. Basically, online is more targeted because condo buyers are looking for you.” generates over 1.5 million hits monthly, and that’s only in South Florida. Leads from have produced sales that have ranged from $200,000 to over $8 million.

The key is search engine placement. Under the term “condos” has natural placement at the top of Google, Yahoo!, and MSN. This extraordinary positioning is based on content and not a pay-per-click system, which is a testament to the sites in-depth coverage. In South Florida, the portal has unmatched placement under a multitude of keywords like Miami condos, Miami Beach condos, Fort Lauderdale real estate, Miami Beach real estate, Fort Lauderdale condos, and hundreds more. Ledwitz notes: “It’s not rare for brokers, or furniture retailers and interior designers to tell me that they use the site to obtain floor plans of projects. When I hear that, I realize how powerful truly is.” The site is also at the top in markets such as Naples, Orlando, Los Angeles, Las Vegas, Atlanta, and Boston.

Ledwitz and Daignault, however, are not resting on their laurels. The duo has geared up production by hiring talented programmers and consultants to make this condo-marketing portal even more powerful. already employs a team of writers and content managers to keep the information current. Additionally, Ledwitz and Daignault are in the process of developing new online applications that utilize the most cutting-edge technology available. “The products we are developing will revolutionize the manner in which properties are marketed. We have some of the most talented people in the world working with us.”

Technology has allowed new options in all forms of industry. is grounded in real estate, which means that it’s here to stay. Plans are to continue expansion throughout Florida and all major cities where land is at a premium and developers are forced to build up. A solid site combined with a solid plan provides a solid strategy for real estate marketing.


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Aaron Glickman
Luxury Media Group
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