Visual Communications Roundtable Events 2010: Virtual Offices Are Here

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Some of the most progressive companies in the booming Visual Communications industry came together at two roundtable events last month to focus on the future of communications in Western Europe. Just like smart phones changed overnight the value of the mobile phone, telepresence is redefining the term “office”. Telepresence takes the visual communications dinosaur known as videoconferencing to whole new levels of interactivity, interoperability and interconnectivity.

ECE Visual Communications Round Table DIscussions

New technology is available that enables the interconnectivity between any leading system.

Some of the most progressive companies in the booming Visual Communications industry came together at two roundtable events last month to focus on the future of communications in Western Europe. Just like smart phones changed overnight the value of the mobile phone, telepresence is redefining the term “office”. Telepresence takes the visual communications dinosaur known as videoconferencing to whole new levels of interactivity, interoperability and interconnectivity.

Two days of conversation and debate by leaders in the video, web and audio conferencing, and telepresence movement highlighted the abundance of options available as a result of the technology, as well as some of the obstacles the industry has been able to overcome. According to Moshe Machline, VP Corporate Marketing, RADVISION, “New technology is available that enables the interconnectivity between any leading system.”

The Visual Communications summit took place in two roundtable events: the Video, Web & Audio Roundtable held on Wednesday, October 27th at the London Town Hall Hotel, and the Telepresence Roundtable held on Thursday, October 28th at the Polycom Executive Briefing Centre at Dashwood House, London. All sessions were video recorded and are available for viewing on the Enterprise Communications Europe (ECE) website: http://www.enterprisecommunications.eu.

Industry journalist and event moderator, George Malim of LRGA Media International, facilitated the roundtable discussions on the most pressing issues facing the industry. In separate interviews, he also asked three business leaders specific questions concerning issues that are critical to Western European business embracement of the technologies of video, web & audio conferencing, as well as telepresence technologies.

Moshe Machline provided his views on the ability of the different technologies across vendors to communicate with one another. Patrick Hannah, Director of Marketing, Cisco Systems commented on the importance of visual communications fitting within company culture and infrastructure. David Stirling, Telepresence Business Development Director EMEA, Polycom addressed the importance of ROI in the total cost of ownership, as well as the need for business to business communications standards. Video recordings of these interviews are also available on the ECE website.

The October 27th roundtable on the state of video, web & audio conferencing solutions was held among industry leaders Vincent Uppelschoten, Senior UC Product Marketing Manager, EMEA; Patrick Hannah, Director of Marketing, Collaboration Software, Cisco Systems; Andrew Millard, Director of Marketing and eCommerce, Citrix Online; Rob Bamforth, Principle Analyst, Communication, Collaboration and Convergence, Quocirca; and Moshe Machline, VP Corporate Marketing, RADVISION.

The October 28th discussion focused on the communications revolution known as telepresence. The participants included: Dave Thomson, European Marketing Manager, Cisco Systems; Howard S. Lichtman, President - Human Productivity Lab, and Publisher of Telepresence Options; Simon Dudley, Global Sales and Strategy, LifeSize; Marc Trachtenberg, Co-founder & CEO, Teliris; John Antanaitis, Vice President, Product Marketing, Polycom; David Stirling, Telepresence Business Development Director EMEA, Polycom; and Ian O’Connell, Founding Director, Musion Systems.

Telepresence technology is dramatically transforming modes of collaboration within the traditional business environment by creating a virtual office through “multi-mode” conferencing. LRGA Media International both hosts and moderates the Enterprise Communications Europe (ECE) roundtable events, bringing together industry experts for enlightening and entertaining debate among leaders from the global community. For the latest industry news and more on ECE, see the website at http://www.enterprisecommunications.eu.

For further information contact Lisa-Marie Carter - Senior Project Director: lisamarie(at)lrgamedia(dot)com

LRGA Media International Ltd. was established in 2005 and specialises in executive roundtable events and business-to-business publications. http://www.lrgamedia.com

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