Glenn C. Van Deusen Appointed Principal at Congdon + Company as the
Brand Strategy and Design Firm Continues Its Aggressive Growth
GREENWICH, Conn. (Business Wire EON/PRWEB ) August 12, 2008 --
Congdon + Company announced today
the appointment of Glenn C. Van Deusen as a Principal with the Firm and
projected continued robust growth in the business.
“We are thrilled to add a person with such
expertise and record of success at building companies and building
brands to the Firm. Mr. Van Deusen’s
experience on both the client-side and the service-side of the industry
and his skill at leading domestic and global businesses will provide our
clients with unique insights and innovative ideas to drive their
business results,” said Principal and Founder
Arthur Congdon. “His experience in consumer
package goods, medical devices, and pharmaceuticals aligns with many of
the important growth segments that contributed to our recent 50%+
increase in revenue.”
Most recently, Mr. Van Deusen was Corporate Vice President and Worldwide
Head of Medical Communications at PAREXEL, with responsibility for four
global operating units serving the bio/pharmaceutical industry. Earlier,
he was a founder of two healthcare communications agencies for Publicis,
one of the world’s largest healthcare agency
groups. Mr. Van Deusen also has 15 years of client-side experience that
included general management in the medical device division of Bausch &
Lomb and brand management positions with SmithKline Beecham and Procter
& Gamble. “I am delighted to join the
talented, passionate team of professionals at Congdon + Company,”
said Mr. Van Deusen. “The Firm’s
long history of balancing strategy with creativity and delivering big
ideas with exceptional customer service is very exciting to me and
provides a powerful culture for continued growth.”
“As companies scrutinize ways to garner the
full potential of their existing and emerging assets, there is a trend
to reexamine how well existing corporate and brand images support
overall business strategies,” said Mr. Van
Deusen. “The opportunity to positively impact
the financial performance of a business through stronger brand strategy
and design has never been more crucial than in today’s
economic environment.”
“Congdon + Company has successfully grown
over 25 years by staying focused on a passion for brand strategy and
design and by continually exceeding expectations with big ideas, keen
insights, and extraordinary execution. These principles will continue to
drive our future growth,” said Mr. Congdon.
About Congdon + Company
Congdon + Company is a pure play brand strategy and design firm focused
on the creation, design, and implementation of effective branding
programs and communication materials. The Firm combines solid strategic
thinking with inspired creativity, technical skill, and common sense to
benefit clients and their businesses. Services include strategic brand
guidance, brand naming, brand identity, logo development, and package
design. Congdon + Company is an independent business located in
Greenwich, CT and works in industries as diverse as healthcare,
financial services, consumer package goods, electronics,
pharmaceuticals, energy, food, and telecommunications. For more
information, visit www.congdonco.com.
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