ViaCLIX Makes Connected TVs Smarter

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With ViaCLIX software Connected TV manufacturers can offer consumers integrated TV and full access to the web and web applications with a remote control

“ViaCLIX turns a Connected TV into a personal portal,” said Amir Nobakht, President of ViaCLIX.  “With just a remote control and a Connected TV with ViaCLIX inside, consumers now have the full web at their command.”

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ViaCLIX today announced software for Connected TVs that provides consumers with integrated live TV and unlimited web access without the need for a keyboard. Through ViaCLIX’s patented* Channel Network viewers select a TV program, an application, widget, or a website in the same way they currently watch live TV (channel up and down). The ViaCLIX technology also provides the ability to multi-task on a Connected TV -- for example, you can watch live tv while accessing Websites or web applications.  

Today most Connected TVs offer live TV and a widget platform providing access to applications like Netflix, Facebook, etc.   These web applications are very similar to smart phone apps -- they offer particular access to a specific website.  The ViaClix software acts like browser providing full web access in addition to the applications available.  The channel technology assigns numbers to websites and consumers can select a website just as they would select a TV channel.   Consumers no longer have to switch back and forth between live TV and the Web or web applications. Websites, TV, and widgets are now all available from one screen all at the same time.

“ViaCLIX turns a Connected TV into a personal portal,” said Amir Nobakht, President of ViaCLIX.  “With just a remote control and a Connected TV with ViaCLIX inside, consumers now have the full web at their command.” 

For a Connected TV manufacturer the ViaCLIX software is very easy to implement, no additional hardware is needed and they can offer any content available on the Internet. There are no website restrictions -- ViaCLIX supports Flash, SilverLight, Java, etc.

Monetize Content with Channels
In addition to the consumer benefits, the ViaCLIX software offers several ways for carriers and advertisers to monetize content.  The channel numbers can be leased to Internet sites and targeted, interactive banner advertising is now possible.  

The Channel Network provides the ViaCLIX SmartCard Tech technology with information on consumer choices (much like Nielsen) providing aggregate information to carriers so they can offer targeted advertising and deliver custom portals to consumers.  These portals or TV splash pages bring what the consumer wants to see, eliminating the need for endless searching and providing advertisers with consumer information in a non-invasive manner.  

In addition to protecting a consumer’s privacy, the Smart Card technology now allows the creation of live interactive content, through clickable text, links, logos, etc.

About ViaCLIX
ViaCLIX provides carriers with a new, sustainable and profitable business model for delivery of video and other internet services.  ViaCLIX’s scalable, flexible and integrated solution offers an interactive experience via television or other smart mobile device, to customers worldwide.  For more information, please contact ViaCLIX at info(at)viaclix(dot)com.

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Pat Arcand
ViaCLIX
617-251-7778
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