New DNA Product Simplifies Science and Gives Consumers Affordable Access to People and Places Their DNA Most Closely Matches

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ConnectMyDNA™ announced today that it has nationally launched its revolutionary new DNA testing product for the consumer market, offering secure and affordable genetic testing to people all over the world. ConnectMyDNA™ is the first DNA testing product which provides results in an engaging visual and social environment. DNA Diagnostics Center (DDC), a world leader in DNA testing, is the parent company of ConnectMyDNA™.

The Gene Ring™

ConnectMyDNA™ is a product that is simple to use, affordable and engaging for everyone.

ConnectMyDNA™ announced today that it has nationally launched its revolutionary new DNA testing product for the consumer market, offering secure and affordable genetic testing to people all over the world. ConnectMyDNA™ is the first DNA testing product which provides results in an engaging visual and social environment. DNA Diagnostics Center (DDC), a world leader in DNA testing, is the parent company of ConnectMyDNA™.

ConnectMyDNA™ features the Gene Ring™, which is a revolutionary new concept in DNA technology that merges modern art with cutting edge science. Not only is it an eye-catching symbolization of a person’s unique genetic makeup, it's also a scientifically accurate tool that allows a person to visually compare their DNA profile to friends, families and population groups around the world. Using 13 specific markers in a person’s DNA, the same used by forensic sciences for identification purposes, ConnectMyDNA™ matches these markers to DNA of population groups in over 60 countries to determine the ten country populations that a person most closely matches. No two Gene Rings™ are alike, but some are more connected than others and discovering those connections is what ConnectMyDNA™ is all about.

“ConnectMyDNA™ initially launched through HomeRun.com as a test to determine the sustainability of the product and demographics of its users. Within days of launching, ConnectMyDNA™ sold over 1000 units, making it one of the top selling products for HomeRun.com. This is a product which is simple to use, affordable and engaging for everyone. Customers receive an easy-to-use DNA Collection Kit containing the information, instructions, and tools they need to collect a sample of their DNA with a simple cheek swab. The next step is to send the package back to ConnectMyDNA™ in a prepaid envelope and await results. When a customer receives their results, they can securely view their Gene Ring™, a visual illustration of their genetic makeup, online,” said Peter Vitulli, DDC President and CEO.

Vitulli added, “The Gene Ring™ doesn’t contain any genetic information regarding the person’s health or genetic predisposition and is generated using a proprietary technology stored in a secure database so that genetic information can’t be decoded. ConnectMyDNA™ is not intended to be an ancestry test or product – instead it is designed to be a fun, educational product that introduces people to the world of DNA through the Gene Ring™ and population matches. Although the test is based on science, the results can be entertaining as well as enlightening and are an exciting way for people around the world to compare their genetic similarities to their family, friends, and others.”

There are many social features available through ConnectMyDNA™. Customers receive their results online and are offered a variety of ways to view their genetic data, learn about the people and places that their DNA most closely matches, and share their Gene Ring™ with their friends on their favorite social networks.

About DNA Diagnostics Center (DDC), Parent Company of ConnectMyDNA™
DDC is one of the largest DNA testing companies in the world. Founded 17 years ago, DDC offers comprehensive DNA testing services for paternity and other family relationships, forensics, cell line authentication, and ancestry. DDC receives more than 800,000 consumer calls each year, and has performed over 1 million DNA tests since the company was established. The Company is known for its groundbreaking technologies, including an exclusive license for the most innovative and accurate non-invasive prenatal paternity test using SNP (single-nucleotide polymorphism) Microarray Technology, which only requires a simple blood draw from the mother and alleged father. DDC’s unique Dual Process™ ensures all professionally collected DNA samples are independently tested twice producing legal results of unmatched quality and reliability. DDC is recognized through a number of accreditations nationally and internationally achieving perfect ratings in its past 16 inspections including those performed by the American Association of Blood Banks (AABB) and the College of American Pathologists (CAP). DDC is also accredited by ACLASS to meet the standards of ISO 17025 and the American Society of Crime Laboratory Directors Laboratory Accreditation Board International and follows the DNA Advisory Board (DAB) guidelines, which attests to DDC’s superior forensic testing service. For more information: http://www.dnacenter.com or 1-800-362-2368.

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