SANTA BARBARA, Calif. (PRWEB) June 13, 2013
Access Consciousness® Founder Gary Douglas recently shared his perspective on how businesses can leverage conscious capitalism.
According to John Mackey, Harvard Business Review, 18 out of 28 companies adopting conscious capitalism are delivering exceptional financial returns and outperforming the S&P 500 index by a factor 10.5 in share market returns over a 10-year period.
Douglas comments: “This is not surprising, as conscious capitalism is based on kindness and awareness. It expands all possibilities rather than limiting and destroying sustainable profits through greedy, anti-conscious business practices.”
According to Douglas, businesses can introduce conscious capitalism in the following three ways:
1. Forget Short-Term Thinking
“Business leaders have been trained to focus on short-term shareholder value instead of asking “If I create this, what will the world be like in 50 years? 100 years? 500 years?” The butterfly effect is real, and every choice you make in business has an effect long into the future,” suggests Douglas.
2. Focus on Sustainability
“Sustainable is not about survival. Sustainable is that which will create and generate more choice and more possibilities,” states Douglas. “It’s about asking questions to create new and different awareness around what will grow a sustainable reality, sustainable economy and sustainable world. We have to stop creating our future from the past approach of ‘using the world up’ and start introducing different choices.”
3. Value Everyone
“Organize your business according to what will create more for everyone – you, your team, your suppliers, your shareholders. When you value and acknowledge every contribution, you create more for everyone, rather than more competition,” Douglas advocates. “Consciousness is the greatest gift we can give each other in business and in life, as, in the face of consciousness, many unconscious and anti-conscious business practices must cease to exist.”
Douglas offers more insights on creating a sustainable future through conscious capitalism in his books and classes on business and money. For more information, visit: http://www.GaryMDouglas.com or http://www.AccessConsciousness.com. To arrange an interview, please contact Justine McKell at +61 415 144 407 (AUS) or 310-739-6040 (USA).
About Gary Douglas
Gary Douglas is a father-of-four, grandfather-of-three and the founder of Access Consciousness® (AC), which he describes as a set of tools, techniques that can be used to change any area of your life. Established in 1990, AC has helped tens of thousands of people all over the world and currently boasts over 2,000 facilitators in 47 countries. Douglas has authored eight books, including The Place, a Barnes and Noble best seller, and travels the world facilitating workshops on various topics, including money, sex, relationships, magic and animals. Douglas, who also completed a psychology degree, has a wide range of personal and other business interests. These include: a passion for antiques (Douglas established ‘The Antique Guild’ in Brisbane, Australia in 2012.), riding spirited stallions and breeding Costarricense De Paso horses.