Consona CRM Features New Service and Support White Paper, Building Loyalty in a Web 2.0 World

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Free Report Outlines How to Align With Web 2.0 Technologies to Augment Customer Satisfaction

Consona CRM, a worldwide leader in customer relationship management (CRM) solutions for the enterprise, today announced that it has made available for download a free new service and support white paper. Written by KNOVA Solutions Architect Nitin Badjatia, Building Loyalty in a Web 2.0 World offers clear advice for augmenting customer satisfaction by leveraging the Web 2.0 movement.

For decades, customers relied on a company's well-defined support channel to gain product insight, provide feedback and resolve product issues. With the advent of the Internet and Web 2.0 technologies, a new, decidedly customer-centric trend emerged--one in which customers share information and solutions with each other and bypass support altogether. However, companies that are unsure how to engage in the new paradigm meet this shift with trepidation. Building Loyalty in a Web 2.0 World affirms that by embracing the Web 2.0 movement, companies can, in fact, build customer satisfaction. Readers will learn about:

  • The new customer support paradigm
  • Benefits of extending participation in knowledge management to customers
  • The importance of embracing forums
  • Solutions from KNOVA that will enhance your company's support channels

Building Loyalty in a Web 2.0 World is available now for download at:

About Consona Corporation and Consona CRM
Consona Corporation (Consona, formerly known as M2M Holdings Inc.) is a worldwide leader in providing customer relationship management (CRM) and enterprise resource planning (ERP) software and services for the enterprise. The Consona CRM business unit, a worldwide leader in total customer management software and services, helps more than 1,500 companies across a variety of industries, including professional services, high-tech, healthcare, financial, government, telecom, retail and manufacturing, manage people, processes and technology to create a differentiated and cohesive customer experience. With flagship products Onyx and KNOVA, Consona CRM presents a full suite of functionality, including sales, service, support, and marketing automation; service resolution and knowledge management; and business process management modules. For further information, visit, , or, or call (888) 8 CONSONA.

Mitch Briggs    
Consona Corporation
Mobile: +1 (317) 829-4210
Direct: +1 (317) 249-1620

Valerie Harding
Ripple Effect Communications
Direct: +1 (503) 357-8837


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Mitch Briggs

Valerie Harding
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