Rotobrush® International LLC Earns 2008 Summit Award at Consona Customer Conference

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Company uses Intuitive™ ERP Solution to improve efficiency of internal business processes and win transformation award.

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We are thrilled to honor Rotobrush with a Summit Award for some absolutely tremendous achievements

Consona Corporation (Consona), a worldwide leader in providing customer relationship management (CRM) and enterprise resource planning (ERP) software and services for companies of all sizes, today announced at its premier customer conference, Consona Connect, that Rotobrush International, a Grapevine, Texas-based leader in air duct cleaning and an Intuitive user, is the 2008 recipient of the software provider's Transformation Award.

The Transformation Award, part of Consona's annual Summit Awards, honors a customer that has been able to either reinvent its business or achieve a strong return on investment in a relatively short period of time. Recipients of the award submit both qualitative and quantitative data that illustrate how the solution has impacted the customer's business model or overall business performance. Award recipients display significant business improvements and changes, such as unprecedented customer satisfaction levels, the introduction of new products and services, or increased sales.

Since its founding in 1987, Rotobrush has transformed itself from respected service provider to leading business opportunity provider, serving U.S. and international markets. But this strong and steady growth led to a major business challenge: inefficiencies in its internal systems. In particular, a lack of integration between its CRM and ERP systems, a limited ability to track the lifecycle of a customer through the sales process, and inconsistent reporting of key business metrics.

In 2007, Rotobrush began its search for an IT solution and quickly decided on Intuitive. Implementation began in September and finished by January 1, 2008--a tall order met by the Intuitive implementation team. Post implementation, Rotobrush realized the following returns:

  •     Eliminated the need for double entry of sales and order information.
  •     Reduced the time to close the books on a financial period from five weeks to one.
  •     Achieved new capabilities for creating, manufacturing and shipping custom parts.
  •     Achieved new ability to manage 1,600 marketing campaigns and track all leads.
  •     Automating the return merchandize authorization inspection, saving hundreds of manual inventory adjustments per year.

"From the beginning, we found the Intuitive solution could be easily modified to fit our unique sales process and the Intuitive implementation support team to be extremely helpful," said David Raucher, CIO of Rotobrush. "The Intuitive interface was far superior, the linkage with our third-party marketing system was much stronger, and the solution could be easily modified to meet our unique requirements."

"We are thrilled to honor Rotobrush with a Summit Award for some absolutely tremendous achievements," said Jeff Tognoni, CEO of Consona. "Rotobrush sets a standard for the commitment it takes to gain maximum return on a business system investment. The growth and success this company has achieved with our support reminds all of us at Consona why we're in business."

About Consona Corporation
Consona Corporation (Consona, formerly known as M2M Holdings Inc.) is a worldwide leader in providing customer relationship management (CRM) and enterprise resource planning (ERP) software and services for companies of all sizes. Consona is dedicated to becoming a valued business partner by helping each and every customer continuously improve business processes over time. Toward this mission, Consona invests in the people, processes, technology and tools needed to provide its customers with a unique combination of customer care; product fit; a broad range of consulting, IT and business services; and industry expertise. Consona serves more than 4,500 customers worldwide and across a variety of industries, including manufacturing, distribution, financial services, health care, high tech, and local government. Battery Ventures and Thoma Bravo jointly own Consona. For further information, visit http://www.consona.com, e-mail info(at)consona.com, or call (888) 8 CONSONA.

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Mitch Briggs

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Ripple Effect Communications
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