CONSOR has Been Asked to Undertake an Intense Marketing and Sales Initiative for the Intellectual Property and Intangible Assets of Fortunoff
CONSOR has been asked to undertake an intense marketing and sales initiative for the intellectual property and intangible assets of Fortunoff. The company is known as a diversified retailer of home goods and jewelry.
La Jolla, CA (Vocus/PRWEB ) May 5, 2009 -- CONSOR has been asked to undertake an intense marketing and sales initiative for the intellectual property and intangible assets of Fortunoff. The company is known as a diversified retailer of home goods and jewelry.
Company History:
Founded in 1922, and headquartered in Long Island, New York, Fortunoff is a diversified retailer, well known for its unique blend of quality, selection, value and service.
Fortunoff offers a wide variety of specialty retail home furnishings, small appliances, gifts, luggage, glassware, linens, bed and bath products, furniture, and framed art. The company also offers an extensive line of high-end jewelry, watches, flatware, cutlery, and fashion jewelry. The company carries most major brand names including, Wedgwood, Lenox, Royal Doulton, Waterford and Rosenthal. Some of its products are proprietary and carry the Fortunoff name. The company also carries a diverse mix of upscale furniture, some of which were Fortunoff exclusives. Fortunoff is also well known for their bridal registry, jewelry department and outdoor furnishings.
IP Assets for Sale:
Worldwide Trademark Portfolio: Over 70 registered trademarks including, Fortunoff, The Source, Prime Time, Oxford Hall, FSS, Fortunoff, The Source and Avignon.
Domain Names: Over 75 International domain names including, Fortunoff.com, fortunoffbrides.com and fortunoffjewelry.com.
1-800-FORTUNOFF
Customer Database: Over 750,000 customer names, many with detailed purchase history in jewelry, home furnishings and bridal registries.
IT Assets:
| | - Fortunoff.com website- including copyrighted design layout and source code
- Customer Relationship Management (CRM) System
- Fortunoff Intranet - Complete training materials, style guides and other critical marketing/training assets
- DCWizard Warehousing System - Using radio frequency technology, provides real-time inventory management and distribution.
|
Proprietary Jewelry Designs:
| | - Petra collection (approximately 25 designs)
- House 533 collection (approximately 1,000 designs)
- House 511 collection (approximately 500 designs)
- House 513 collection (approximately 2,000 designs)
- Avignon - Branded Swiss watches
Fortunoff Branded Products:
- The Source grills
- Window treatments
- Plates, cups, bowls
- Towels
|
Opportunity:
While the economy has resulted in the failure of numerous high profile retailers, Fortunoff represents a unique opportunity to leverage upon the tremendous heritage and longevity of the Fortunoff brand and related intangible assets built over the last 85+ years. With historical sales exceeding $400 million annually, along with web traffic statistics exceeding 6.7 million page views per month, the Fortunoff IP assets offer an immediate opportunity for re-launch via brick and mortar and ecommerce.
The marketing of these valuable assets will be conducted over the coming weeks, commencing with a final auction in June 2009. For more information, please visit www.fortunoffip.com or contact Doug Bania with CONSOR Intellectual Asset Management at 858.454.9091 x216.
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/U3VtbS1Mb3ZlLVpldGEtTWFnbi1TcXVhLUNvdXAtWmVybw==
|
