We're pleased to have such high-caliber investors support our vision to become the premier Hispanic-focused online advertising platform.
San Francisco, California (PRWEB) December 3, 2007
Consorte Media, the leading provider of online marketing solutions targeting the Hispanic market, today announced that it has secured $7 million in Series B funding. The round was led by new investor Sutter Hill Ventures and included a follow-on investment from existing investor Mayfield Fund. With this round, Greg Sands, managing director, Sutter Hill Ventures, will join the Consorte Media board of directors. Consorte Media, whose integrated advertising platform has already surpassed reach of over 1 billion impressions per month and serves customers including Best Buy and Monster, will use the funding to continue business expansion.
"Consorte Media is far and away the leader in helping brands connect with Hispanic consumers online, and we're thrilled to support the company's rapid growth as it signs new advertisers, adds more publishers to its ad network and expands its innovative marketing offerings," said Greg Sands, managing director, Sutter Hill Ventures. "The U.S. Hispanic market is the fastest growing online segment, with 20 million users already online. Consorte is leading the way in helping publishers and advertisers reach this valuable segment."
Consorte Media is the first company to develop an effective, wide-reaching platform for targeting the U.S. Hispanic market online. Consorte Media offers a tightly integrated advertising solution that includes a media network of premium content sites, an extended advertising network of third-party content sites and targeted lead generation services, which together enable advertisers to connect with the more than 20 million U.S. Hispanic consumers online today.
"Consorte is growing quickly, and this new round of capital will help us build our world-class network of Hispanic-focused publishers, as well as reach out to more top brands eager to connect with Hispanic consumers," said Alicia Morga, CEO of Consorte Media. "We're pleased to have such high-caliber investors support our vision to become the premier Hispanic-focused online advertising platform."
With a reach of over 1 billion impressions and traffic of 18 million unique visitors per month, the Consorte Network has attracted more than fifty customers, including such top brands as Best Buy, SendMe Mobile, Dealix and Monster. Consorte uses a blend of proprietary targeting and optimization technology, a deep knowledge of the Spanish language and Hispanic culture, and a research-driven methodology to know where to find Hispanic customers online, what they will respond to and how to optimize campaigns for results.
About Sutter Hill Ventures
Sutter Hill Ventures is a venture capital firm that finances technology-based start-up and early-stage companies that pioneer products or services in growth markets, especially those in information technology and health care. Founded in 1964, it is one of Silicon Valley's original venture capital firms. Some of the companies backed by Sutter Hill include: Network Appliance, Legato, Quantum, StorageTek, Data Domain, Alteon, Linear Technology, nVidia, and BroadVision. For more information about Sutter Hill Ventures, please visit http://www.sutterhillventures.com.
About Mayfield Fund
Mayfield Fund provides "venture capital with impact" by partnering with exceptional individuals to create industry-leading companies. The firm has $2.6 billion under management and invests in the U.S., China and India. Since Mayfield's founding in 1969, the firm has invested in more than 470 high-growth companies, taken more than 100 public, and more than 150 have merged or were acquired. For more information about Mayfield Fund, please visit http://www.mayfield.com.
About Consorte Media
Consorte Media is the leading provider of online marketing solutions targeting the Hispanic market. Through its media network of premium content sites, its extended advertising network of third-party sites, and its targeted lead generation services, Consorte provides companies with multiple ways to connect with Hispanic consumers online. Consorte applies its Spanish-language media expertise and deep knowledge of the Hispanic consumer market to generate high quality results for its customers, including such top brands as Best Buy, SendMe Mobile, Dealix and Monster. Consorte Media is a privately held company based in San Francisco, Calif. For more information about Consorte, please visit http://www.consortemedia.com.