U.S. Real Estate Agents Turn to Web-based Marketing Tools in Today's Market, According to Constant Contact Survey

Share Article

As anyone selling a home in today's market will attest, a shift toward a buyer's market has taken hold in many regions throughout the United States. This current housing downturn presents new challenges for real estate businesses and individual agents across the country. According to a recent survey by Constant Contact(R), Inc., a leading provider of email marketing and online surveys for small organizations, nearly 50 percent of real estate agents cite finding new buyers and selling property among their top challenges.

Email marketing is an essential communication tool that can help realtors better connect with their clients and drive a greater number of transactions and referrals.

    Forced to contend with softening home prices and the resulting struggle to attract buyers and close deals, many real estate agents are using web-based marketing tools to support their sales and marketing efforts. According to the survey, nearly 60 percent of respondents noted that their websites and the use of email marketing, produce the best results -- driving more buyers and sellers to their businesses. Among marketing methods, email marketing ranked highest in cost effectiveness and speed of delivery.

"With the current uncertainty in the U.S. housing market, it's more important than ever for small real estate businesses and agents to find effective ways to build strong client relationships," said Eric Groves, senior vice president of sales and business development, Constant Contact. "Email marketing is an essential communication tool that can help realtors better connect with their clients and drive a greater number of transactions and referrals."

The value of email marketing for the real estate market is measured primarily in sales. In fact, the majority of real estate agents surveyed (60 percent) said they use email marketing to communicate about property listings and open houses and more than 35 percent of respondents stated that they have rented or sold a property as a result of an email marketing campaign. In addition, 40 percent of the agents surveyed do their own marketing to communicate with clients and generate business. Half of the respondents also expressed that email marketing is both faster (24 percent) and less expensive (26 percent) than other marketing methods, including direct mail and print advertisements.

"I am a real estate broker in an area that has experienced a slowdown in business. I chose to use Constant Contact to reach my clients in a more efficient manner," said Stephen Saunders, owner, The NextProperty Group. "I have had great success with my email newsletters and recently ran an online survey that gave me better ideas of what my clients are looking for, which will help put me in the best possible position when the market turns around in the Tri-City area."

Click here to view the full survey. Sample questions and results from Constant Contact's 2007 Real Estate Agent survey include the following:

Which marketing method has been the most effective for your business?

How has using email marketing made a difference in your organization's communications (compared with other methods)?

What is the greatest business challenge you face?

Have you sold or rented a property directly as a result of an email marketing campaign?

What types of communications do you send with Constant Contact (please check all that apply)?

  •      Constant Contact's 2007 Real Estate Agent survey was conducted from August 23 - September 25 through targeted online distribution to U.S. small businesses who are current customers of Constant Contact. Results were recorded from more than 300 respondents.

About Constant Contact, Inc.

Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits. Launched in 1998, Constant Contact has more than 130,000 customers worldwide today. To learn more, please visit http://www.constantcontact.com or call (781) 472-8100.

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of our management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control. Our actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in our final prospectus dated October 2, 2007 for our initial public offering as well as other documents that may be filed by us from time to time with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results. We undertake no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Amanda Kozinn
Visit website