Latest ‘For Dummies’ reference book, authored by John Arnold, offers small businesses successful e-mail marketing strategies

WALTHAM, Mass. (Business Wire EON/PRWEB ) December 4, 2007 -- Constant Contact®, Inc. (NasdaqGM: CTCT), a leading provider of e-mail marketing and online surveys for small organizations, is proud to announce the release of the latest For Dummies reference book from Wiley Publishing – E-Mail Marketing For Dummies, written by John Arnold, Constant Contact’s Denver based regional development director. This 360-page, easy-to-read reference book will help small businesses and organizations capitalize on the latest e-mail marketing techniques and best practices. E-Mail Marketing For Dummies is an effective resource for anyone interested in building effective e-mail marketing programs to help increase sales and build stronger customer relationships.

From our Learning Center and ConnectUp! Community, to our in-person educational seminars held across the country, Constant Contact continues to look for new ways to guide the marketing efforts of small businesses

We are very proud to have John Arnold's E-Mail Marketing For Dummies book available as another small business resource and look forward to more success stories that result from reading this insightful book.

As a life-long entrepreneur, I understand first-hand the challenges that small business owners are faced with everyday

I wrote E-Mail Marketing For Dummies to help these individuals improve the ways in which they communicate with their customers.

more than a publishing phenomenon, but a sign of the times

E-Mail Marketing For Dummies is written for a wide range of readers from e-mail marketing beginners who have never executed an e-mail newsletter campaign to seasoned marketing veterans looking for the latest strategies and tips on interactive email marketing techniques. The book covers a wide range of valuable topics including:

• Building effective lists
• Formatting and frequency tips
• Creating memorable messages
• Including the correct content in your message
• Ensuring your message gets delivered
• Tracking results

“From our Learning Center and ConnectUp! Community, to our in-person educational seminars held across the country, Constant Contact continues to look for new ways to guide the marketing efforts of small businesses,” said Gail Goodman, CEO of Constant Contact. “We are very proud to have John Arnold’s E-Mail Marketing For Dummies book available as another small business resource and look forward to more success stories that result from reading this insightful book.”

E-Mail Marketing For Dummies includes proven strategies and key resources that John Arnold has gathered during his professional career as an expert, teaching individuals and organizations about email marketing for small businesses and nonprofits. Any small business or organization interested in attending one of Constant Contact’s free e-mail marketing seminars, or a local event in the Denver area led by John Arnold, should visit Constant Contact’s Learning Center for local event information.

“As a life-long entrepreneur, I understand first-hand the challenges that small business owners are faced with everyday,” said John Arnold, regional development director for Constant Contact. “I wrote E-Mail Marketing For Dummies to help these individuals improve the ways in which they communicate with their customers.”

Purchase information and availability:

E-Mail Marketing For Dummies (ISBN: 978-0-470-19087-6) is available for purchase at bookstores nationwide and online at Amazon.com, barnesandnoble.com, and other online retailers.

About Constant Contact, Inc.

Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits. Launched in 1998, Constant Contact has more than 150,000 customers worldwide today. To learn more, please visit www.constantcontact.com or call (781) 472-8100.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

About For Dummies®

With near universal name recognition, more than 150 million books in print, and over 1,000 topics, For Dummies is the world's bestselling reference series. With loyal customers around the globe, For Dummies enriches people’s lives by making knowledge accessible in a fun and easy way. Described by the N.Y. Times as "more than a publishing phenomenon, but a sign of the times," For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand franchise has expanded with an extensive licensed product line, including DVDs, software, consumer electronics, cooking, cleaning and automotive products, craft and hobby kits, games and more. For information, visit Dummies.com. For Dummies is a branded imprint of Wiley.

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