Naperville, IL (PRWEB) June 30, 2015
A webcast from the Construction Marketing Association (CMA) will evaluate social media usage and trends in the construction industry. Numerous case studies will demonstrate social media best practices and ideas for the construction industry. Results of a national survey will be presented. The free webcast for members and non-members is scheduled for Tuesday, September 22, at 1 pm CDT.
Panelists include CATERPILLAR social media manager Brian Stokoe, and BOSCH Power Tools Group Brand Manager Kevin Enke will share case studies, with a focus on content. CMA Chairman Neil Brown will share results of a national survey. Interested panelists should contact CMA Program Director, Heather Hawes at heatherh(at)ConstructionMarketingAssociation(dot)org.
“Social media is now mainstream marketing for construction brands of all types and sizes." states Neil M. Brown. "Our 5th annual Social Media Summit —Construction will share examples of best practices, including national survey results, along with questions and answers."
To register for the free Social Media Summit for Construction Brands Webcast,
link to: http://www.constructionmarketingassociation.org/CMI_Events.cfm.
To take the Social Media Survey, link to: https://www.surveymonkey.com/r/social-media-survey-2015.
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at http://www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-868-5061.
ABOUT Neil M. Brown
Neil Brown is Chairman of the Construction Marketing Association. He has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He holds a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.