Continuing advances in technology confront organizations with new and potentially disruptive threats. To keep ahead of the competition, savvy executives must drive a dramatic evolution of their business environment through creative innovation.
NEW LONDON, N.H. (PRWEB) April 12, 2007
Gepfert is a seasoned business professional and co-author of such industry standards as The Arts of Top Management and Turnaround Management. He says, "Continuing advances in technology confront organizations with new and potentially disruptive threats. To keep ahead of the competition, savvy executives must drive a dramatic evolution of their business environment through creative innovation."
Gepfert points out that creative management can turn threats into breakthrough opportunities. He says, "First, understand your customers and prospects from the perspective of their wants, desires, goals, needs--even their emotions. Second, define the features that best serve those requirements. Finally, start evolving your company in that new direction."
That's where SSS Copywriting and Consulting enters the picture. SSS does the research and creates business promotion strategies that leverage all available media--including the Internet, which has revolutionized the way we all do business. Gepfert's advice: "For users, websites must be intuitively simple, interactive sources of information and a facility for placing orders. They must also provide a way for users to ask questions and give suggestions. For 'owners,' they need to be vehicles for capturing insights about site visitors that will support focused business-building."
Before launching SSS Copywriting and Consulting, Gepfert was employed by Mobil Oil Corp., McKinsey & Co. and Case Western Reserve University. Gepfert received his Ph.D., master's degree and bachelor's degree from Case Western Reserve University. He is available to speak with the media as a communications and strategy expert. To learn more, visit SSScandc.com.
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