Dallas, Texas (PRWEB) November 09, 2012
These offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. The reports provide the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Consumer Electronics Market in the United Kingdom:
A bleak economic outlook for the UK has pushed consumers to further restrict spending on consumer electronic products. As a result the selling of premium consumer electronic gadgets did not perform well in 2011, instead more credit contracts succeeded at a very high rate. Additionally, the increase of VAT to 20% at the start of 2011 boosted unit prices further, discouraging consumers from making hasty purchases.
Consumer Electronics Market in France:
After a surge in volume sales in 2010, 2011 was a strong contrast as consumer electronics posted a marginal volume decline. Following the recovery and stronger consumer sentiment in 2010, 2011 was a more tumultuous year with a sluggish economic situation leading to consumers being more discriminating in their purchases, especially for consumer electronics. While demand for a number of gadgets such as smartphones and tablets was not weakened by the economic situation, volume growth slowed down for various products. Most importantly, 2011 was a pivotal year for feature phones, which experienced a slump in volume sales. Following a few years of smartphones’ surging sales, 2011 was finally the year which saw the replacement rate of feature phones drop considerably. With feature phones accounting for a significant chunk of consumer electronics’ volume sales, the overall volume performance of the industry suffered in 2011.
Consumer Electronics in Vietnam:
In 2011, the Vietnamese economy shows signs of slowing down and instability. Soaring inflation, coupled with slower GDP growth, led to consumer electronics seeing slightly weaker retail volume sales growth compared to 2010. The further devaluation of the Vietnamese dong against the US dollar, together with increasing market maturity, also negatively affected performance. All of these factors contributed to consumers tightening their budgets, particularly those in the lower to middle income groups, for unnecessary items like electronics. As a result, consumer electronics recorded weaker retail volume sales growth in 2011 compared to 2010.
However, thanks to increasing income levels and improving living standards, many consumers upgraded to premium products, such as portable computers and smartphones, to accompany their progressive lifestyles.
Consumer Market Electronics in Japan:
The Japanese consumer electronics industry experienced a weak performance in 2011. The most important driver of performance was the end of the eco-point system, a government incentive to encourage consumers to purchase eco-friendly consumer electronics and appliances. Japanese consumers used the campaign to replace a variety of consumer electronics, and when it ended there was a significant drop in new purchases. However, there were some bright spots as the industry saw strong growth emerge from new categories such as smartphones and tablets. Sales in these new categories were not strong enough to offset losses in larger categories such as TVs and computers, however.
Consumer Electronics Market in the Netherlands:
2010 marked stronger consumer sentiment on the whole, and in turn non-necessity products including consumer electronics experienced a surge in demand after the difficult situation in 2009. In 2011 consumer confidence was not as strong as in 2010, however, especially the second half of the year, with renewed fears of recession. While volume growth remained positive in 2011 it represented a slower performance compared with 2010. In the first half of the year, volume sales showed quite good promise, with active new product launches accompanied by marketing activities from retailers and manufacturers, which decided to work together more often during the year. However, more cautious consumer purchasing behaviour in the second half of the year had a negative impact on sales of consumer electronics, resulting in lower volume growth.
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