When you understand how your audience feels, you can deliver a better product to them -- and your advertisers.
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San Francisco, CA (PRWEB) March 29, 2011
Today at Web 2.0 Expo in San Francisco, Bubbalon announced the initial release of its sentiment capture, sharing and analytics tools for publishers, marking a shift in the importance of consumer sentiment in content publishing, distribution and marketing.
“Until now, consumer preferences for content, products and services have been limited to ‘Likes’, or plain indifference -- nothing more,” said Todd Hamilton, co-founder. “Our simple-yet-powerful sentiment tools invite audiences to share their opinions, making them actionable for Publishers. When you understand how your audience feels, you can deliver a better product to them -- and your advertisers.”
The tools, collectively called Bubbalon for Publishers, provide audiences with the opportunity to simply and quickly express preferences for content, products, services and brands using The Bubbalon Slider™ -- a simple widget that publishers can quickly embed in their pages.
Audiences can share personal preferences with Twitter, Facebook and the rest of their social graph while publishers can use Bubbalon Analytics™ to gain insight into audience preferences with granular detail.
Preference attributes are standardized based on the category. This normalized data enables publishers to compare sentiment across product and content types making sentiment a data set that can be queried like other big data.
Bubbalon representatives are available for product demos and media interviews in the Emerging Technology Pavilion at Web 2.0 Expo, San Francisco in pod #7.
Bubbalon is a provider of sentiment capture, sharing and analysis tools. The Company operates its popular Bubbalon.com service allowing consumers to create, rate and share opinion, preferences and sentiment on all types of products, services, content and concepts. The Company’s publisher tools (http://publishers.bubbalon.com) enable content producers to capture and analyze consumer sentiment and preferences on content they produce and distribute alongside preferences for products, services and brands. The Montclair, NJ company is privately held.
Media Contact: John Federico / (201) 455-6524 / john(at)bubbalon(dot)com