Study Will Chart Changes in Consumer Attitudes & Behaviors Beginning March 2009

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Dechert-Hampe Consulting and Strategic Marketing Sciences have announced the formation of a new strategic research initiative, the 2009 Emerging Consumer Consortium (http://www.emergingconsumerconsortium.com), which will provide the first definitive insights on how the current economic crisis has altered consumer needs, attitudes and behaviors. Designed for manufacturers and retailers, it will provide insights and strategies to address the critical question of what consumers will buy, where and why. The initiative will begin in March 2009 and will continue with segment-based modeling that will be conducted every six months over a two-year period to establish a precise understanding of how customers will evolve in 2010 and beyond. Membership for the Emerging Consumer Consortium is now open.

Companies have a lot at stake in this tough economic environment; as members of the ECC, our clients will understand how consumers will react to their specific brands and marketing strategies, providing them with a significant competitive advantage.

Dechert-Hampe Consulting and Strategic Marketing Sciences have announced the formation of a new strategic research initiative, the 2009 Emerging Consumer Consortium, which will provide the first definitive insights on how the current economic crisis has altered consumer needs, attitudes and behaviors.

The Emerging Consumer Consortium (ECC) is a forward-looking initiative and has been designed for manufacturers and retailers, dedicated to developing a dynamic attitudinal and behavioral consumer model for the future. It will provide insights and strategies to address the critical question of what consumers will buy, where and why. Additionally, segment-based modeling will be conducted every six months over a two-year period and will establish a precise understanding of how customers will evolve in 2010 and beyond.

According to Strategic Marketing Sciences (SMS) Project Director Hoss Tabrizi, ECC members will include major CPG manufacturers and retailers, as well as leaders in other consumer products industries. "Companies have a lot at stake in this tough economic environment; as members of the ECC, our clients will understand how consumers will react to their specific brands and marketing strategies, providing them with a significant competitive advantage."

Dan Graham of Dechert-Hampe (DHC) agrees, and points to the study's adaptability to specific product, brands and channels as a factor that is resonating with many companies. "They are asking themselves how closely they can pinpoint these trends so they can make very specific strategic and tactical decisions. We are offering them the opportunity to opt-in to that level of specificity."

The ECC study will begin in March 2009 and continue through 2011.

Recruitment for the 2009 Emerging Consumer Consortium is underway. Interested parties are invited to call:
Hoss Tabrizi, Strategic Marketing Sciences, 949.230.6533
Jim Hirshfield, Strategic Marketing Sciences, 206.351.1203
Dan Graham, Dechert-Hampe Consulting, 949.429.1999

To find out more please visit the Emerging Consumer Consortium website.

ABOUT SMS & DHC:
Strategic Marketing Sciences (SMS) is a leading provider of analytically driven pricing strategies and architecture. SMS designs, executes and implements end-to-end pricing strategies capable of quantifiably increasing volume and profitability. To find out more please visit http://www.smsciences.com.

Dechert-Hampe Consulting (DHC) is a national sales and marketing consulting firm founded over 50 years ago, offering solutions that result in tangible change, measurable results, a competitive advantage and an enhanced return on sales and marketing investments. DHC has offices located in Orange County, CA, Chicago, IL and Fairfield County, CT. To find out more please visit http://www.dechert-hampe.com.

For information, contact:
Dan Graham, Dechert-Hampe
949.429.1999
dgraham@dechert-hampe.com

Hoss Tabrizi
Strategic Marketing Sciences
949.230.6533
hoss.tabrizi @ smsciences.com
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