Google Trends Allows Internet Marketers to Play "Keywords Stock Market"

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Big-ticket marketing firms are using Internet Marketing hired-guns to leverage Google's sophisticated web-data tools and gain insight into consumer habits, Internet marketing potentials, search engine positioning opportunities, and super-converting high-volume web-traffic.

Google Trends' Information For "Scentsy"

Google's prediction algorithm is found in Google Sets and this supplements an organic search engine placement campaign. You can actually get inside the head of Google.

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Marketing firms are hiring super-techies to leverage the well-funded, but very technical, Google information database and its data tools to gather information on consumer trends and potential free marketing windfalls via free Google traffic.

Marketing organizations are always trying to find the next edge in their industry. This is true of any major brand and this practice is definitely an art to expert marketing professionals that are guns-for-hire.

What's a typical example? Let's use the website Scentsy. Scentsy® candles is a company that was recently 'targeted' for 'SEO dominance' by one of the people we interviewed. Scentsy® is a US-based, emerging manufacturer of scented candle products but it might as well be a widget factory and another-day-at-the-home-office for the Internet marketers.

"Scentsy has tremendous upside potential while extremely low competition, both from a market-share perspective as well as organic SEO," said Garry Egan, an Internet Marketer who works from his satellite uplink and laptop computer. Egan is currently backpacking Europe and phoned in this interview. "I can work from anywhere," he said.

Well, We were impressed.

"Here is the basics of how the data analysis works," said Egan.

"A search-engine keyword is analyzed using a large database of keywords. These database services house some 30 Billion keyword phrases and are provided by companies such as Nichebot. This data is then correlated with Google Trends and upswings are searched. If there is a rise in activity correlated with low competition, then the keyword's search engine results pages (SERP) are wide-open for both high-ranking and high-traffic. Once a solvent ROI model can be established, then the campaign is launched. It takes only a few hours to generate targeted traffic and test the model. Google Trends is a helpful service for this as well as Google Insights, a recently launched Google trending service."

"Turn $1 into $1.10 with high traffic. Game over. Get more credit cards," said Search Commander Scott Hendison who owns an internet consulting and conversion marketing firm in the Northwest.

"Once a vulnerability is detected and there is high-traffic with low competition and a lucrative upside potential, we generate targeted pay-per-click campaigns to gain immediate traffic while simultaneously developing original, helpful websites that are silos of information for that genre or keyword phrase," said Egan. "If you really want to get 'crazy-with-the-cheese-whiz' you target those PPC campaigns according to daily national news stories where PPC costs are ultra-low and traffic is ultra-high, but only for a day."

"The organic SEO campaign is designed to wean the client from the PPC budget," said Darren Waters, an SEO from Seattle, Washington, whom we contacted through Craigslist for this interview. Waters was contracted by Dish Network's #1 authorized reseller to gain market share in the satellite television industry.

"Google's prediction algorithm is found in Google Sets and this supplements an organic search engine placement campaign. You can actually get inside the head of Google."


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