Spurt in Sales of Power Hungry Mobile Devices Drives Growth in the Consumer Batteries Market, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Consumer Batteries markets. Global market for Consumer Batteries is projected to reach US$40 billion by 2018, driven by rising sales of power hungry electronic mobile devices and technological innovations in battery chemistries which promise superior performance benefits like fast charging, and high density energy storage capabilities.

Consumer Batteries: A Global Strategic Business Report

Follow us on LinkedIn – Batteries are ubiquitous energy storage devices that find application as an indispensable power source in consumer electronic products like home electronics, mobile devices, hearing aids, video game controls, cordless phones, camcorders, and cameras among others. Despite witnessing a decline in growth during the 2007-2009 recession period as a result of the complete collapse in consumer confidence and spending, the market made a steady recovery in the year 2010 encouraged by the improvement in consumer sentiment. In the coming years, growth in the market is forecast to be driven by the healthy demand for mobile computing products like smartphones, and tablets in addition to other battery-enabled consumer devices. Growing need for high performance integrated battery solutions for use in rugged mobile computing platforms is driving investments in R&D. Manufacturers are currently focusing on developing newer battery chemistries that meet consumer requirements for high performance and reliability. Technology developments that offer benefits like durability, energy efficiency, and optimum power performance are expected to help expand application areas further, thus opening up newer opportunities for growth.

Presently, the consumer batteries market is dominated by secondary batteries. The market is active in terms of development of new products and introduction of new battery chemistries.

Comprising of rechargeable batteries, the secondary batteries market includes consumer battery chemistries like Nickel Cadmium (NiCad), Nickel Metal Hydride (NiMH), and Lithium-Ion (Li-ion). Given their varying technological lineage, the market prospects for each of these technologies differ substantially. NiCd battery technology is weighed down by environmental concerns over cadmium toxicity in addition to facing stiff competitive threat from other advanced competing technologies. Market share of Ni-MH is also expected to gradually decline, as uptake of Li-ion increases. Additionally, NiCd and Ni-MH are expected to feel the heat of the arrival of new chemistries, such as Nickel-zinc and Silver-zinc in the market.

Lithium-ion is one of the most exciting segments in the rechargeable category, and is currently one of the fastest growing chemistries in the consumer battery market. Demand for lithium-ion batteries batteries has been witnessing steady gains post recession, driven by the growing demand for portable consumer products like mobile telephones, laptops and hand-held computers, smartphones, portable audio and video devices, camcorders, and cameras. The expanding base of smartphone users worldwide is expected to especially benefit the market.

Primary batteries market, comprising chemistries such as zinc-carbon, alkaline batteries, primary lithium and zinc air, accounts for a major portion of the volume sales generated. Long-term growth in this market is expected to be led by the transition from Zinc-carbon to alkaline. Popularity of primary lithium batteries is also expected to surge in the coming years. Price is expected to be a key competitive factor which will dictate demand patterns.

As stated by the new market research report on Consumer Batteries, Asia-Pacific represents the largest and the fastest growing market worldwide. Growth in the region is led by China. China is currently the largest producer and one of the leading consumers of Li-ion batteries globally. The United States represents the second largest market with growth largely supported by continuous upgrades and innovations in product design, and strong demand for battery replacement in several battery-enabled portable electronic products.

Major players in the market include Battery Technologies Inc., BYD Company Ltd., Electrochem Automation Inc., Energizer Holdings Inc., FDK Corporation, GP Batteries International Limited, Hitachi Maxell Ltd., LG Chem Co Ltd., Panasonic Corporation, Sanyo Electric Company Ltd., Procter & Gamble Company, Samsung SDI Co. Ltd., Sony Corp., Spectrum Brands Inc., VARTA Consumer Batteries GmbH & Co. KGaA, Tronic Technology Global Ltd., Jiangmen TWD Technology Co Ltd., and Ultralife Batteries Inc., among others.

The research report titled “Consumer Batteries: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the market, current trends, growth drivers, segmental analysis, new product introductions, recent industry activity, and focus on major global market players. The report provides market estimates and projections in US$ for all major geographic markets including US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific, Middle East, and Latin America. Product markets analyzed include Primary Batteries (Zinc Carbon, Alkaline, and Primary Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other secondary batteries).

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/


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