Consumer Cloud Services: A Global Strategic Business Report
San Jose, California (PRWEB) July 23, 2012
Follow us on LinkedIn – Consumer Cloud Service as a technology is revolutionizing the digital content industry, bringing about drastic changes in the way the content is distributed and consumed. Distribution of digital content such as music and video files over the Internet has been in vogue since early 2000s, allowing consumers to buy and download digital files onto their computers in order to listen to their favorite songs, play games or watch videos. However, in the recent years, on-demand cloud based services have been growing in popularity as consumers increasingly opt for accessing and listening to music files, watch their favorite videos, play digital games and use consumer software via the cloud rather than buying and downloading it onto their computers or other personal media devices. This is primarily because of the fact that although downloads from the Internet offer consumers a chance to gain complete control over their favorite content, the strategy involves bottlenecks encountered in the form of limited storage and processing capabilities.
Although hard disk capacities have increased over the years, they are still finite and can only store limited volume of digital content at a time. Consumers also find it difficult to move their downloaded content from device to another. These challenges are effectively met through cloud solutions such as, cloud storage, which is designed to help consumers store and manage huge volumes of digital files and applications in a remote virtual storage space, and cloud streaming/delivery services that provide the stored consumer applications as a service over the Internet without requiring users to download and store the content on physical computing devices. In short, consumer cloud services allow users to store all the digital content they have in addition to the content they purchase in future, in a compressed format without having to worry about whether they have enough space for entire collection or not. Even if the consumer digital content volume exceeds the cloud storage capacity, these services can be easily scaled up to suit consumer data requirement.
The ubiquity of the Internet, new and improved mobile Internet networks and the widespread availability of high-speed broadband access are the primary factors driving the movement of consumer applications towards the cloud, thus boosting consumer cloud services market. The growing penetration of broadband Internet across the globe is especially critical to the adoption and growth of consumer cloud computing as without a reliable and high-speed Internet access to cloud services, the consumer cloud computing can be rendered useless. Broadband connectivity provides higher bandwidth and enables users to avail premium services, such as, downloading high-quality streaming video and video content, and online games. By virtue of the superior surfing experience extended by broadband, broadband-based users typically spend more time online and spend just as much on cloud based services.
Internet users are overwhelmingly accepting broadband, encouraged by low pricing product tiers, straight discounting, and product bundling. Also, in addition to flat rate pricing that has eliminated cost barriers and enabled greater usage of Internet access and related services, continuously increasing speed of the Internet that facilitates immediate and faster connectivity and the flexibility to utilize and leverage bandwidth intensive data, is also fingered as another key factor driving penetration of broadband Internet. Faster transmission speeds enables easy and quick transfer of content from cloud to consumer device such as computer of mobile phone. In an era where consumers are Internet inspired, the rise of the cloud is no ordinary phenomenon, and vendors in this space are poised to strike against a hidden goldmine.
As the digital content industry witnesses the transition of digital content and application storage from physical storage and media player devices such as computers, iPods, MP3 players, gaming consoles, and television sets to cloud services, the options to access digital content over the cloud only becomes overwhelming. While consumers can continue to use their traditional PCs for connecting to the Internet and accessing their favorite digital content over the cloud in leisure, new options enabling on-the-go access to cloud based services is now growing in prominence. With the emergence of new-age Internet enabled mobile devices, the need for consumers to be tethered to home-based computers in order to find and access their content is fast diminishing.
Increasing Internet speeds and faster processing power of these new-age mobile devices are allowing scores of consumers to connect to the Internet and access their favorite content over the cloud without having to download the same onto their devices. Enabling anywhere and anytime access to digital content, mobile phones are becoming an ideal choice for accessing their favorite music, videos, games, mobile apps or social networking applications, among others for the consumers. As consumers increasingly seek novel and more open approaches for storing and accessing their digital content over the Internet and avoid issues with transferring the same from one device to another, mobile consumer cloud services are poised to gain big time in the short to medium term period.
Although still a niche market opportunity, mobile consumer cloud services is expected to pick up pace over the next few years, riding on the robust adoption of smartphones across the globe and increasing use of these devices for browsing the web and accessing their favorite content online. Thanks to high-speed Internet access, built-in applications, better display, touch screen capabilities, easy one-touch access options, portability and better sound clarity offered by smartphones, consumers are increasingly dumping their traditional internet enabled devices such as PCs and Laptops and opting for smartphones to access digital content over the Internet, thus opening up world of opportunities for mobile consumer cloud services. With the number of applications designed for mobile usage growing at a rapid pace, the number of users downloading the same and storing it over the cloud too is on the rise, which augurs well for the mobile consumer cloud services. Rapid proliferation of Internet enabled smartphone models such as Apple iPhone and Android based mobile phones, which come integrated with media features, is especially revolutionizing the mobile consumer cloud services market.
The development of HTML5 revision of core markup language of worldwideweb (www), which ensures that digital content over the cloud can be run over a broad range of smartphone OS, such as, iOS and Android without the need for additional hardware/software installation is another factor driving demand for mobile consumer cloud services. The HTML5 also lowers load demands and provides better data caching, making cloud based mobile connectivity an avenue for improving access to locations with less than optimal coverage. The growing craze for mobile applications on these smartphones has and will continue to drive demand for mobile consumer cloud services.
As stated by the new market research report on Consumer Cloud Services, the United States represents the largest regional market with a majority share in the total revenue estimated for the global market for the year 2012. By service segment, Mobile Applications market represents the largest segment for consumer cloud services. Cloud Gaming represents the fastest growing segment, waxing at a CAGR of about 42% over the analysis period. Primary factors fingered to drive cloud gaming market is the already huge market penetration of online gaming, revolutionizing influence and skyrocketing popularity enjoyed by massively multiplayer online games (MMOGs), perpetual and untiring feature, performance, and functionality rich innovations in next-generation games, and the ability to play mobile games on point-of-access devices, such as, personal digital assistants (PDAs), cellular handsets, and tablet PCs.
Major players in the global marketplace include Amazon.com Inc., Apple Inc., Catch Media, Inc., Carbonite, Inc., Dropbox, Inc., Evernote Corp, Google Inc., Microsoft Corporation, KKBOX Inc., Pro Softnet Corporation, Specific Media LLC, SugarSync Inc., Yahoo! Inc., among others.
The research report titled “Consumer Cloud Services: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections by annual revenue (in US$ million) for major geographic markets including the US, Europe and Rest of World. The report presents market sizing data for the market segments – Gaming, Music, Mobile Applications, VoIP, and Others.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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