The MMG Consumer Lifestyle Database is set to give Direct Marketers something different, recent, factual, lifestyle information of consumers, enabling direct marketers to connect to the right audience, at the right time, with the right products.
(PRWEB UK) 23 June 2011
The Mobile Marketing Group (MMG), has launched its UK Consumer Marketing Database. The Consumer Marketing Database is collated from transactional information on over 14 million UK Consumers.
The database has a selectable criteria of over 200 selections including Age, Postcode, Income, Charity Donations, Car Insurance Renewals etc. All records within the Consumer Database have Name, Address, Postcode, Telephone number as standard with the majority also including a mobile number.
Using this database, MMG have profiled and tested numerous industry sectors including Charities, Finance and Insurance. Therefore breaking down the main database into industry required lists, MMG – Financial, MMG – Donor and MMG Auto.
Database Collection Methods
The Consumer Database is gathered predominantly through manufacturers and service providers gathering consumer data through product registration processes either on or offline. The Database spans buyers of brown and white goods, retail, fashion, travel and financial services right through to communications and family products. They are also recent and active buyers and as you would expect for a DMA member are all appropriately permissioned and screened against the TPS and MPS.
Verification and 3rd Party Permission
The MMG Consumer Marketing Database is fully opted in to receive 3rd Party Marketing via Telephone, Direct Mail, Email and SMS. It is fully compliant with the Data Protection Act 1998 and the Electronic Communications Act 2003. All records within the database are less than 6 months old with 70% less than 3 months. All records have been PAF validated and screened against MPS and TPS. All contacts are screened quarterly against the leading suppression file GAS to ensure they haven’t moved since their recent purchase activity and are therefore entirely verified and proved present at their given address.
Those businesses wishing to communicate with consumers using mobile records either Telemarketing or SMS also have the added benefit of the MMG Platform which checks the clients’ records through a HLR Lookup before despatch ensuring highly deliverable and connected records.
Speaking on behalf of the Mobile Marketing Group, Head of Data Communications Tobias Khan said “Marketing communications through direct marketing still proves a successful way to promote products and services. However the consumer behavioural shopping and interest habits change quickly depending on numerous factors including income, employment status, Age. The MMG Consumer Lifestyle Database is set to give Direct Marketers something different, recent, factual, transactional lifestyle information of consumers, enabling direct marketers to connect to the right audience, at the right time, with the right product.”
For more information and to view MMG’s product range visit http://www.mmgrp.co.uk.
Notes to the Editor
About the Mobile Marketing Group
MMG – Mobile Marketing Group is an active Member of the Direct Marketing Association and Mobile Marketing Association.
Based in London, The Mobile Marketing Group – MMG specialises in Marketing and Communications including SMS Marketing, Premium Rate Services, Database Cleaning Tools and Consumer Marketing.
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