Search Expert, Claire Hawley, Joins ConsumerTrack, Inc. to Develop Network of Financial Sites

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Claire Hawley, search marketing expert and former Disney Search Manager, joins the ConsumerTrack Inc. team to lead the development of a new financial network that educates consumers through unique content, community interaction and tools to manage their finances.

Our goal is to harness the power of organic search marketing to drive traffic to quality, useful content, offering visitors an engaging and interactive experience while they congregate over a common bond - their finances

Fast-growing online marketing firm, ConsumerTrack Inc., known for developing the popular consumer credit site, GoFreeCredit.com, embarks on a massive financial start-up project with the addition of search expert, Claire Hawley, as Director of Search & Traffic Strategy.

Creating environments for users to interact online via user-generated content (UGC)--which Hawley notes is increasingly important to success on the Web today--will play a large role in the development of the project. The network will comprise one of the largest financial portals developed by ConsumerTrack to date. Hawley brings over 8 years of expertise in Web and search marketing, making her a huge asset in ConsumerTrack's first "Web 2.0", content-centric social media venture.

Prior to joining ConsumerTrack, Hawley served as Manager of a Search Engine Marketing team at the Walt Disney Company and focused on projects that included search engine optimization (SEO), paid search strategy and social media promotion. Currently, Hawley manages the ConsumerTrack team of copywriters, designers and marketers, producing educational content and tools for banking, personal finance, insurance and loans.

ConsumerTrack's aim is to create the premiere online resource addressing all financial issues and connecting users with the best rates in a comfortable, casual environment for the non-finance savvy consumer. "Our goal is to harness the power of organic search marketing to drive traffic to quality, useful content, offering visitors an engaging and interactive experience while they congregate over a common bond - their finances," Hawley says. In her SEO strategies, Hawley repeatedly stresses the importance of first addressing the needs of the users, and she hopes to raise that bar to exceed expectations with this project.

The network of financial sites will launch later in 2009.

About ConsumerTrack Inc.:
ConsumerTrack Inc., a Los Angeles based marketing firm, specializes in online marketing strategies for effective customer acquisition, serving numerous Fortune 500 clients. ConsumerTrack's mission is to develop cost-effective models to connect targeted customers with clients that can fill their needs. The search marketing and social media division of ConsumerTrack's business continues to grow at a rapid pace and consumers benefit from free, value-added services. Other sites hosted by Consumertrack include GoFreeCredit.com and GoLookOnline.com.

For more information about ConsumerTrack's services, offers, and current career opportunities, please visit ConsumerTrack.com.

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Monica Ohara

Claire Hawley
ConsumerTrack Inc.
310-297-9233x235
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