San Francisco, CA (PRWEB) October 13, 2011
Xobni, the leader in email and contact management with a product suite called Smartr, today announced the results from two recent online surveys conducted on its behalf in July & August 2011 by Harris Interactive.
Overall, the surveys prove that Americans believe their contact information/address book is incredibly valuable, but that they are finding difficulty managing this information. More specifically, those with both business and personal contacts who place value on their contacts put an average $20,000 price tag on business contacts, and believe their personal contacts are worth an average of $17,000. Yet, nearly half (48%) of online American adults still store their contact information in a paper address book. Additionally, nearly one-third of online adults with contact information for others say that at least 25% of their contacts are out of date.
“It’s clear that contact management is painful when done manually – just take a look at your address book,” said Michael Albers, VP of product management at Xobni. “Yet, the survey reveals that we put a huge price tag on our contact information. Manually keeping a paper or electronic address book for something so valuable is akin to keeping your money under your mattress. Smartr has set out to fix this by automatically managing one of your most valuable assets – your relationships.”
While the survey was chock-full of interesting data (see accompanying infographic), two main takeaways were that people place a very high value on their contact information, and that managing contacts is becoming increasingly difficult.
1) Contact Info = Incredibly Valuable
Key takeaway: The majority of people with both business and personal contacts believe their business contact information had an average value of $20,000. Yet, nearly half of those surveyed still keep a paper address book.
Tools and Tips to Solve Contact Management
The key to a more efficient address book is automation and contact rank. Xobni’s product for Outlook and BlackBerrry, and their new Smartr products for Gmail and Android set out to fix the problem with contact management. Xobni and Smartr creates a profile for every person in your inbox complete with phone numbers, emails, photos and social network updates – and then ranks them in order of importance. While the average user has on average only about 350 people in their self-managed address book, Smartr uncovers and displays 4,800 contact profiles – including 93 John/Jonathans. This underscores the need to have a ranked list that can be searched by first, last or even company name – so users can find all of their contacts in a flash. Benefits of Smartr that helps people manage their contacts include:
For more information about the automatic address book by Smartr, go to http://www.xobni.com.
About The Survey
The first survey was conducted online within the United States by Harris Interactive on behalf of Xobni from July 11-13, 2011 among 2,233 adults ages 18 and older. The second survey was conducted online within the United States by Harris Interactive on behalf of Xobni from August 10-12, 2011 among 2,026 adults ages 18 and older. Both online surveys are not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Terra Carmichael.
Xobni (“inbox” spelled backwards) is a San Francisco startup that makes your inbox and address book smarter by bringing together your individual exchanges with social media content to provide a complete view of all your contacts in one place. Xobni, and its Smartr product line, discovers all the people you’ve ever exchanged emails, calls or SMS’ with and instantly provides a full view of each contact, complete with their photo, job title, company details, email history as well as updates from LinkedIn, Facebook and Twitter. Xobni’s first product – Xobni for Outlook - launched publicly in 2008 and the first mobile product for BlackBerry in 2010 – and together have had over 10 million downloads. Xobni is available for Outlook and BlackBerry and Smartr for Gmail and Android – and soon for the iPhone. Xobni is funded by Khosla Ventures, RRE Ventures, Cisco Systems, BlackBerry Partners Fund, First Round Capital and others. For more information, go to xobni.com.
About Harris Interactive
Harris Interactive is one of the world’s leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what’s next. For more information, please visit http://www.harrisinteractive.com.
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