chickdowntown.com Adds Video Modeling to Its Online Store

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Internet shoppers can now see in-stock apparel in action - online.

chickdowntown.com Adds Video Modeling to Its Online Stor

Enhancing the LOOKBOOK with video modeling is an exciting, leading-edge development for us. At the same time, it is also good old-fashioned listening to the customer - which is good business no matter what you are doing.

chickdowntown.com today announced the addition of video modeling to their online store. The retail Internet-site offers all the latest fashion trends in women's high end contemporary clothing available at their brick & mortar flagship store, located in downtown Pittsburgh.

Video modeling is now a component of chickdowntown.com's LOOKBOOK - a photo gallery showcasing new arrivals. The video modeling clips match the LOOKBOOK photography, so that featured ensembles come to life for online shoppers. Modeling clips are viewable with a standard browser and Flash® Player. Flash® video is becoming the Internet standard because of small file size and high quality.

"We are thrilled to be one of the first online retailers to integrate video into the online shopping experience," says chick Clothing Boutique founder and president Amy Reed. "Our customers have been asking for it and when researching this option, we discovered that 44% of women shoppers wish they had the opportunity to see clothing in motion before making an online purchase," Reed adds.

The first video modeling clips to go up on chickdowntown.com, viewable as of today, feature a dress by Alice + Olivia with a Gustto handbag; jacket and pencil skirt by Theory with 12th Street by Cynthia Vincent halter top; a little black dress by Elijah, as well as denim by Rich & Skinny, Anlo, Goldsign, and more. Going forward, modeling clips will be added whenever the LOOKBOOK is updated, which is currently on a weekly basis, as new merchandise arrives daily.

chickdowntown.com carries over 120 lines of current season clothing, accessories, shoes, handbags, and jewelry from cutting-edge designers worldwide. Name brands include Theory , Chaiken, Hanii Y , Tibi , Vince, Trina Turk, Citizens of Humanity , Biba, Gryphon, Notify jeans, and Superfine jeans to name a few. Shoes by designers such as Juicy Couture, Theory, and Pedro Garcia also set the pace at this luxury online emporium. For a full listing of designers and to view the collections, visit chickdowntown.com.

Attention to detail and a strong commitment to superior customer service set chickdowntown.com apart from other online retailers. All purchases arrive individually wrapped in chick's signature tissue and are presented in a gift box. A black satin ribbon is the finishing touch. Furthermore, free ground shipping is provided with every order. Overnight shipping is also available. chickdowntown.com's gracious return policy provides 10 days for a full refund, or 21 days for store credit.

"We are pleased to take the extra steps to provide our customers with a superior online shopping experience," remarks Ms. Reed. "Enhancing the LOOKBOOK with video modeling is an exciting, leading-edge development for us. At the same time, it is also good old-fashioned listening to the customer - which is good business no matter what you are doing."

About chickdowntown.com
chickdowntown.com (http://www.chickdowntown.com) is an online store featuring the latest fashions in women's high end contemporary clothing. The site carries over 120 lines of clothing, accessories, shoes, handbags, and jewelry from designers worldwide, and is quickly emerging as one of the Internet's most popular fashion destinations. A subscription-based newsletter is available for those who are interested in weekly updates regarding new arrivals and other chickdowntown.com events.

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Andera Nichola

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