60% of B2B Companies Will Spend More on Content Marketing in 2012 - Content Marketing Trends (SocialMediadd)

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In a recent study of content marketing by the Content Marketing Institute and published by SocialMediadd, it was found that 60% of B2B companies will spend more on content marketing in 2012.

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With the recent Panda updates to the Google search algorithm, content marketing has become a vital must for all businesses to use in their marketing mix.

The recent study on content marketing found the following:

-90% of B2B companies are using some form of content marketing

-60% of B2B companies will spend more on content marketing in 2012

-B2B companies will invest 26% of their total budgets on content marketing

To see more stats on content marketing and the entire set of statistics in an infographic, then click on the link below:
Content Strategy

The CEO of SocialMediadd.com and marketing expert Brandon Gaille had the following to say about the recent stats on content marketing:

"With the recent Panda updates to the Google search algorithm, content marketing has become a vital must for all businesses to use in their marketing mix. We are seeing many businesses hire on professional writers and video production specialists to beef up their content marketing team in 2012."

SocialMediadd offers SMO packages for businesses looking to increase their exposure to Twitter, Facebook and YouTube.

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Brandon Gaille
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