A recent study found that 77% of mobile searches take place in a location where people could otherwise use a PC.That means that no matter where people are, be it at work,at home,or on-the-go,they like to search for local information on their smartphones.
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Toronto, Canada (PRWEB) June 11, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is pleased to announce its top mobile marketing strategies designed to help brands publish content that is mobile-friendly.
“A recent study found that 77% of mobile searches take place in a location where people could otherwise use a PC. That means that no matter where people are, be it at work, at home, or on-the-go, they like to search for local information on their smartphones or other mobile devices, rather than PCs, because of speed and convenience,” says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. “At the same time, just one-third of brands say their main web site is optimized for viewing across different mobile platforms.” (Source: Google/Neilsen, “Mobile Search Moments, Understanding how Mobile Drives Conversions,” http://services.google.com/fh/files/misc/mobile-search-ppt.pdf, March 2013.)
To attract mobile users, a brand needs to develop a mobile search strategy that is different than its PC strategy, says Iaboni. One of the best strategies according to Numero Uno Web Solutions is to publish content that is mobile-friendly. That starts with using content that users can read on small mobile screens. One groundbreaking study found that 98% of small- and medium-sized business (SMB) web sites are not optimized for mobile users. (Source: vSplash press release, “98% of Small-Business Websites Are Not Mobile Optimized, According to vSplash’s SMB DigitalScape Study,” September 2012; http://www.prweb.com/releases/vSplash/SMBDigtalScape/prweb9907736.htm.)
“One of the best ways for SMBs to optimize their sites across multiple platforms, like tablets and smartphones, is with a responsively designed web site," Iaboni adds. "When a smartphone user visits a brand’s site, the different pages automatically adjust to fit the screen. Responsive web design means web sites fit nicely on all devices, from PCs to tablets and smartphones.”
However, there’s more to mobile-friendly content than just responsive web design; it’s also about making it look and feel like a mobile site, says Iaboni. Mobile users interact with their screens differently than PC users do: they touch, swipe, and zoom in and out. Aside from making sites easier to read, users tend to view more pages and spend more time with the content than web sites built around clicking and scrolling, according to Iaboni.
“SMBs can make their mobile marketing campaigns even more successful by adding customized or unique content that is accessible only through a smartphone or tablet," Iaboni observes. "This has the added potential of helping users discover more content on a site than they perhaps would have otherwise.”
To learn more about Numero Uno Web Solutions, and how it can help SMBs develop content that is mobile friendly, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).