Inbound marketing is proving to be a cost effective strategy for attracting new business opportunity having a 61% lower cost per lead than traditional outbound marketing.
Chicago, IL (PRWEB) October 21, 2013
On Tuesday, October 22 from 6PM to 8PM, Chicago web development firm Duo Consulting will explore the concepts behind creating a content optimized website. With its focus on goal-oriented web development, the presentation will explain how organizations may be missing out on qualified lead opportunities because the content on their websites is not optimized to convert site visitors into business opportunities.
The seminar will walk attendees through the content optimization roadmap – a detailed path describing what content optimization is, how it works and how organizations can modify their websites to create meaningful visitor conversions. Presenters will:
- Analyze website content identifying the do’s and don’ts of content optimization
- Describe the 5 hurdles that stand between you and an optimized website
- Discuss the inbound marketing tactics that can help you along the way
- Demonstrate inbound marketing leader Hubspot’s Content Optimization System (COS)
According to Duo Consulting CEO, Michael Silverman, “Inbound marketing is proving to be a cost effective strategy for attracting new business opportunity having a 61% lower cost per lead than traditional outbound marketing. Event attendees will acquire insight into the nitty gritty of successfully developing their own inbound marketing campaigns.”
The free seminar is part of @Duo, a continuing education series spotlighting the rapid evolution of online marketing strategies. @Duo seminars are structured to stimulate active engagement and participation by attendees before, during and after the presentation. Good & plentiful food, beverages and ample networking opportunities provide the backdrop for an educational and enjoyable after-work conversation.
Advance registration is required and can be completed online. @Duo is held at Duo Consulting in River North, 20 W. Kinzie Street, Suite 1510, Chicago in the Bistro.
The event is co-hosted with Cloudbakers, a Cloud Solution Partner and Premier Google Apps reseller that provides best of breed SaaS subscriptions and the expertise to smoothly deploy SaaS solutions for medium sized businesses.
About Duo Consulting
Based in Chicago, Duo Consulting creates digital marketing websites and enterprise social networks that optimize the way organizations market and communicate online. Since 1999, Duo has worked to improve the website user experience for diverse brands across media, legal, education, nonprofit and other industries.