Phoenix, AZ (PRWEB) June 26, 2013
Vertical Measures, a leading Internet marketing company in Phoenix, Arizona, has announced a new free downloadable guide: "What is Content Marketing." As content marketing sweeps the nation as a valuable source of online marketing efforts, this guide blends the voices of experts in the field to offer a complete guide to the many facets available and how they can best be used to a company's advantage.
Covering a variety of topics, such as Defining Content Marketing, the Difference Between Content and Content Marketing, What Content Marketing is for the Consumer, How to Grow Your Business with Content Marketing, and Why Content Marketing is the "Modern Marketing," the guide provides readers with every aspect of this up-and-coming marketing tool.
The greatest benefit of the guide, in addition to the knowledge it lends, is the collection of contributing authors, all of whom are respected and successful voices from the content marketing arena. Here's what they're saying:
Rand Fishkin, CEO and founder of SEOmoz - "The goal [of content marketing] is often a combination of the following: to build/grow a brand, to create perceptions/associations with a brand, to attract visitors that will take specific action, to increase traffic for the purposes of serving advertising, and/or to spread a message."
Matt Siltala, President of Avalaunch Media - "Content marketing to me is about storytelling, the kind of storytelling that leads people to do something."
Arnie Kuenn, President of Vertical Measures - "Instead of pitching your products or services, you are delivering information that makes your prospects more informed before they buy."
Joe Chernov, VP of Marketing at Kinvey - "Content marketing is what a company produces when it stops thinking about its own agenda and begins to consider its audience's needs."
Heidi Cohen, President of Riverside Marketing Strategies - "To ensure your content marketing is effective, create specific, measurable goals that are aligned with your business objectives. Then develop appropriate tactics to achieve these goals and metrics to track your results."
John Wuebben, CEO of Content Launch - "It's a commitment, but it's one that will absolutely pay off if done correctly and consistently."
Building a new marketing approach with content creation starts with an understanding of the importance of well-written content and escalates to the production of well-timed, thoughtful text that will reach more customers and build better businesses. The free guide "What is Content Marketing" is an important handbook for anyone in marketing. For those who have already implemented a content marketing approach within their business, or for those who are just hoping to learn more about the best way to start, "What is Content Marketing" is a source that provides tips, tricks and insights from those who know best.
"What is Content Marketing" is available for free instant download by visiting http://www.verticalmeasures.com.