MoConDi Partners with H3G, One Italia to Offer MeYou Viral Mobile Content Application Solution to Italy's Gamers: Partnership Allows Over 7 Million Italian H3G Subscribers to Interact and Share Premium Mobile Content and Earn Credit for Sharing and Creating Additional Content

Share Article

MoConDi, a leading content management and delivery platform, today announced a partnership with One Italia mobile for Italian mobile carrier H3G. The partnership will provide MoConDi's MeYou content sharing application (http://www.MeYou.com), branded Passa Parola in Italy, to H3G's seven million subscribers.

We see this area as the next driver of profit in the mobile marketplace.

    H3G customers will now be able to recommend to their friends mobile content, including games, from top publishers through one-click viral sharing on the Web and mobile phones. Additionally, users of MoConDi's MeYou service, currently numbering nearly one million, can recommend the content to additional users for credit within the application, encouraging further distribution and recommendation.

One Italia is a digital communication company which operates within a Web-based environment, integrating technology, creativity, advertising and telephonic solutions.

"MeYou is rapidly expanding among international mobile users in the same viral sense that our platform is built upon and encourages," said JT Klepp, President of MoConDi. "We are pleased to be able to partner with fine providers such as H3G and One Italia."

With MeYou, users are rewarded with credits for purchases and recommendations, which can then be redeemed for purchases of more content. The application has access to over 5,000 pieces of content via the MoConDi content management and delivery platform. The client allows users to browse through the catalogue and either purchase or recommend relevant content; it has become one of their major sales channels for games and other content to date.

"We are very excited to partner with MoConDi, and to be on the forefront of the nascent mobile viral marketing space," said Gianluca Giacomini of One Italia. "We see this area as the next driver of profit in the mobile marketplace."

About MoConDi

MoConDi is a mobile entertainment creator and distributor that has developed and deployed mobile data applications and content for over 1,000 content providers, including delivering the most popular consumer brands such as Disney, Warner Brothers, Sony Music, THQ, Hands-On Mobile, Glu, I-Play, Gameloft and Electronic Arts to carriers worldwide. MoConDi products drive content uptake and engage communities, as well as create an environment for content creators to get to market. With offices in Los Angeles, Amsterdam, Oslo, London, Milan and Sydney, MoConDi is set up to quickly identify and export trends across borders to serve the world's leading wireless carriers, entertainment and media companies and advertising groups.

About One Italia

One Italia is a leading mobile entertainment and value-added service provider founded four years ago as a spin-off of Eutelia. The company, a leader in the Italian digital media arena, has invoiced sales of 40 million Euros and holds top spots in four markets: 3G Mobile VAS, Mobile and online advertising, E-commerce, SEO & keyword marketing. With its state of the art technology, the self-owned ad server and support from an internal graphic design team that creates communication campaigns, One is able to provide full-spectrum technical assistance throughout all phases of workflow, followed by in-depth analysis of the results. With offices in Rome, Milan and Benevento, One Italia's team now has 200 employees, showing an over 30% growth in 2007.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Vijay Chattha
MoConDi
415-305-6041
Email >