MoConDi Partners with H3G, One Italia to Offer MeYou Viral Mobile
Content Application Solution to Italy’s Gamers
Partnership Allows Over 7 Million Italian H3G Subscribers to Interact
and Share Premium Mobile Content and Earn Credit for Sharing and
Creating Additional Content
LOS ANGELES (Business Wire EON/PRWEB ) February 11, 2008 --
MoConDi, a leading content management and delivery platform, today
announced a partnership with One Italia mobile for Italian mobile
carrier H3G. The partnership will provide MoConDi’s
MeYou content sharing application (www.MeYou.com),
branded Passa Parola in Italy, to H3G’s seven
million subscribers.
H3G customers will now be able to recommend to their friends mobile
content, including games, from top publishers through one-click viral
sharing on the Web and mobile phones. Additionally, users of MoConDi’s
MeYou service, currently numbering nearly one million, can recommend the
content to additional users for credit within the application,
encouraging further distribution and recommendation.
One Italia is a digital communication company which operates within a
Web-based environment, integrating technology, creativity, advertising
and telephonic solutions.
"MeYou is rapidly expanding among international mobile users in the same
viral sense that our platform is built upon and encourages," said JT
Klepp, President of MoConDi. “We are pleased
to be able to partner with fine providers such as H3G and One Italia.”
With MeYou, users are rewarded with credits for purchases and
recommendations, which can then be redeemed for purchases of more
content. The application has access to over 5,000 pieces of content via
the MoConDi content management and delivery platform. The client allows
users to browse through the catalogue and either purchase or recommend
relevant content; it has become one of their major sales channels for
games and other content to date.
“We are very excited to partner with MoConDi,
and to be on the forefront of the nascent mobile viral marketing space,”
said Gianluca Giacomini of One Italia. “We
see this area as the next driver of profit in the mobile marketplace.”
About MoConDi
MoConDi is a mobile entertainment creator and distributor that has
developed and deployed mobile data applications and content for over
1,000 content providers, including delivering the most popular consumer
brands such as Disney, Warner Brothers, Sony Music, THQ, Hands-On
Mobile, Glu, I-Play, Gameloft and Electronic Arts to carriers worldwide.
MoConDi products drive content uptake and engage communities, as well as
create an environment for content creators to get to market. With
offices in Los Angeles, Amsterdam, Oslo, London, Milan and Sydney,
MoConDi is set up to quickly identify and export trends across borders
to serve the world's leading wireless carriers, entertainment and media
companies and advertising groups.
About One Italia
One Italia is a leading mobile entertainment and value-added service
provider founded four years ago as a spin-off of Eutelia. The company, a
leader in the Italian digital media arena, has invoiced sales of 40
million Euros and holds top spots in four markets: 3G Mobile VAS, Mobile
and online advertising, E-commerce, SEO & keyword marketing. With its
state of the art technology, the self-owned ad server and support from
an internal graphic design team that creates communication campaigns,
One is able to provide full-spectrum technical assistance throughout all
phases of workflow, followed by in-depth analysis of the results. With
offices in Rome, Milan and Benevento, One Italia's team now has 200
employees, showing an over 30% growth in 2007.
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