Content Management Software: A Global Strategic Business Report
San Jose, California (PRWEB) November 09, 2011
Follow us on LinkedIn - Content management is one of the fastest growing segments in the dynamic Information Technology industry. Globalization is playing an important role in the expansion of content management market; owing to internationalization of products, and the resultant demand for translated content. The trend towards simultaneous launch of products around the world presents enormous challenges to organizations in translating content, and keeping all product catalogs up to date. Enterprise content management (ECM) software, comprising a set of software products that facilitate in efficient management of the content’s entire lifecycle, is aimed at extending content governance as well as best practices throughout the entire enterprise. The ECM market has been insulated from the recession owing to the growing complexity and volume of enterprise content. Growth is driven by the need to lower risk, ensure regulatory compliance, improve productivity of information worker, and enhance cost-effectiveness of various document-centric business processes.
Enterprise software spending continued to rise as companies sought to capitalize on the capabilities of the Web to strengthen customer relationships, build brand and increase revenues. The market is presently registering steady growth with maximum opportunities emerging from Europe, Asia, Middle East and Africa regions. The growing competition from open source vendors or suite vendors is also driving growth in ECM market, while the need to manage risks pertaining to unmanaged digital and paper content is encouraging enterprises to focus on content governance and valuation. Opportunities also exist for organizations to either rationalize or consolidate overlapping as well as high cost components of enterprise content architectures.
As stated by the new market research report on Content Management Software, the US continues to remain the largest regional market. Various regulations on retention of information have been driving the market for content management software in the US. The increasing trend among organizations to leverage information for revenue generation, and synchronize business processes is expected to drive demand for content management software in the US. Asia-Pacific represents the fastest growing regional market displaying a CAGR of about 15% over the analysis period. Several organizations in the region are increasingly focusing efforts on assessing the role of content management as a solution, as against a point product. In Asia-Pacific, Australia and Korea are the leading markets in the content management software market, while China and India are among the faster growing regions. The region’s content management market is expected to witness high growth in the near future, deriving growth from organizations’ focus on improved operational efficiencies through automation of document and paper-based business processes, and workflow-enabled content management. Compliance mandates including Basel II and Sarbanes-Oxley Act are expected to continue driving growth in the content management software market.
Web content management (WCM) continues to be the largest segment in the global content management software market. WCM is becoming essential for enterprises and businesses owing to the growing significance of Internet as a retail channel. As enterprises increasingly become globally integrated, the demand for systems capable of building localized web e-commerce sites that offer support for a brand in each region is growing. The post recession period in particular has driven companies towards online communication, thereby directing the spotlight onto web content management software. Initially, web content management software was considered merely as a tool for website management. The perception has changed, with the software being widely used to optimize solutions for designing, managing and deploying web content. WCM is gaining significance owing to the significant rise in volume of rich media assets, which make it difficult for companies to search, modify and re-purpose the rich media content in enterprise environment. Global WCM software market is expected to register robust growth as more and more organizations increase investments in order to enhance the effectiveness of web-based initiatives. Enterprises are also looking to increase business value by acquiring capabilities such as personalization, interactive applications, e-commerce services, website analytics, streaming media, security, and security.
Competition in the ECM market is a mix of high concentration of large vendors in the top tier, and highly fragmented second tier, which includes niche players and open-source vendors. The global ECM software market is witnessing intense consolidation activity, as witnessed by the acquisition of Day Software by Adobe and Perceptive Software’s takeover by Lexmark. The growing maturity of content management technologies is driving consolidation activity, whereby a few leading vendors are gaining the ability to deliver a wide range of solutions and technologies. Major players in the marketplace include Adobe Systems Incorporated, Autonomy Corporation plc, CA Technologies, EMC Corporation, FatWire Corporation, Hyland Software Inc., IBM Corporation, Kofax plc, Microsoft Corporation, OpenText Corporation, Oracle Corporation, Percussion Software Inc., pTools Software, and SAP AG.
The research report titled "Content Management Software: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, issues, strategic industry activities, and profiles of major companies worldwide. The report provides market estimates and projections (US$ Million) for product segments WCM, Document Management, DAM, and Others. Geographic markets analyzed include the US, Europe, Asia-Pacific, and Rest of World.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Content_Management_Software_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
Global Industry Analysts, Inc.
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