According to Aptinet, a Successful Web Content Management System (WCMS) Marries an Intuitive User Interface with the Right Functionality and Product Support

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What truly allows a Web Content Management System (WCMS) to become adopted throughout an organization? What makes a powerful WCMS approachable? Usability typically gives a software system the most traction, and a solid User Interface (UI) often makes the difference. Aptinet’s new WAVES2 Web Content Management System is taking another step in that direction, implementing a brand new user interface that unlocks its true potential.

WAVES2 is the web conent management solution (WCM) and CMS for mid-size businesses.

WAVES2, the Web Content Management solution for mid-size businesses

With a unique set of innovative and powerful content management tools, WAVES2 provides a wealth of website control.

What truly allows a Web Content Management System (WCMS) to become adopted throughout an organization? What makes a powerful WCMS approachable? Usability typically gives a software system the most traction, and a solid User Interface (UI) often makes the difference. Aptinet’s new WAVES2 Web Content Management System is taking another step in that direction, implementing a brand new user interface that unlocks its true potential.

Companies seeking a Web Content Management System (WCMS) are continually presented with a wide range of choices. Among the basic considerations that fuel both the search for a WCMS and the selection of a particular system are notions of “usability” – how effectively the user, whether a novice or pro, interacts with the software.

WAVES2 was developed in 2008 with one primary goal in mind – to enter the market as an enterprise level ASP.NET Web Content Management System, carrying all the tools a large organization would need to build and maintain their web presence, coupled with an affordable price tag. Since its inception, extensive testing and research has proven that WAVES2 does offer all of those capabilities. However, there was one important piece of the puzzle missing - certain non-technical users were finding the system difficult to use independently.

With the prevailing trends of Web 2.0 leading the way, web applications have become both simpler and more user-friendly in recent years (certainly when compared to their earlier counterparts). This approach has pushed the use of online applications to a wide range of web users. After evaluating WAVES2 internally, Aptinet realized that a new facelift (with usability at the forefront) would be the key factor. Over a span of several months, the firm went back to the drawing board and created a fresher, cleaner user interface for WAVES2 that enables daily users to get their work done more effectively. Although the underlying engine remained unchanged, these UI changes have resulted in a user experience that is far more intuitive and less click-heavy.

With a unique set of innovative and powerful content management tools, WAVES2 provides a wealth of site control. Marketing and management professionals easily manage staff, content, and electronic assets with no technical experience. For those with a very modest technical background, website suites and their full infrastructures come alive within the system. For the technically minded, custom applications can be developed and delivered in short order. One-of-a-kind business processes can be replicated in WAVES2 and rolled out in a matter of weeks, not months. Instead of being pushed out of the enterprise market by price tags and timelines, WAVES2 allows clients to implement a full-featured and fully scalable WCMS in a far more cost-effective and timely manner.    

For those who feel their online initiatives are not moving at the pace they need them to, it might be time to think about a new web content management system. There are a number of systems out there, but organizations should consider one that is full-featured, supported, and affordable. It could be the first step in truly liberating the marketing team and achieving online marketing success.

Aptinet Inc. is located in midtown Manhattan, and offers both in-person and online demonstrations of the WAVES2 WCMS for your staff or CMS consultants. For more information call 917-408-6381 or 212-725-7255, send email to info(at)waves2(dot)com, or visit http://www.waves2.com.

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John Clyde
Aptinet
212-725-7255
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