The way a brand gets its message across can be as important as what the message is.
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Toronto, Canada (PRWEB) May 10, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top content marketing strategies for helping businesses attract targeted customers, rank higher on search engine results pages (SERPs), and turn leads into conversions.
According to Numero Uno Web Solutions, content marketing is about connecting with consumers through creative storytelling; it creates informed customers and can help both small- and medium-sized businesses reach new audiences. When a search engine sees fresh content that links to quality sites, it concludes the site is well-maintained, provides useful information, and should be rewarded with a high ranking. As a result, creating relevant, credible information ought to be a brand’s top priority.
“The way a brand gets its message across can be as important as what the message is,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “Three of the most popular forms of content marketing are blogging, social media, and articles. But there are a lot of great underutilized strategies that businesses wanting to add more content should consider.”
The experts at Numero Uno Web Solutions understand that online consumers like to learn using different content marketing strategies and love to share relevant information that is engaging. One recent study shows that high-quality infographics are 30 times more likely to be read than text articles, and sites that use infographics grow traffic up to 12% faster than those that do not. (Source: Alexander, A., “Infographic Effectiveness Statistics,” AnsonAlex.com, May 21, 2012; http://ansonalex.com/infographics/infographic-effectiveness-statistics-infographic/.)
“Video is another great untapped content marketing tool. A full 70% of Internet users watch videos online. It can also be one of the fastest ways a small- or medium-sized business can share its story,” Reuter adds. “What many people don’t realize is that Google, the world’s most important search engine, also owns YouTube. As a result, video is a great way to build links back to a site.” (Source: BrightRoll, “Digital Video 2012,” June 2012; http://marketing.btrll.com/research/reports/agency_survey/us/2012/BrightRollUS_VideoAdvertisingReport_2012.pdf.)
According to Reuter, polls are another way to build links, from niche blogs to national media. Like other content marketing strategies, polls have to be original and interesting. You can share the results of a poll through social media outlets like Facebook, Twitter, or LinkedIn, or even integrate it into a blog on the brand’s web site.
As online SEO experts, Numero Uno Web Solutions can help small- and medium-sized businesses create targeted content marketing campaigns that resonate with customers and significantly grows market share. To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).